The plumbing category is a bit of a conundrum. On one hand, brands in this space are fairly reliant on contractors and designers to influence consumers because, let’s be honest, homeowners don’t buy toilets or faucets very often. On the other hand,...
The housing crisis is an issue that needs to be faced and tackled by the next administration. Both presidential candidates have contrasting stances on the issue along with different backgrounds. Trump, a real estate mogul, should be better for housing, but his history...
Knowing what consumers are thinking is the Holy Grail of building products advertising. Whether it’s through research, experience, insights from the client, or just plain luck, when advertisers can get inside the head of their target consumers, they are able to...
A recent American Institute of Architects study has shown that outdoor living areas top the list as one of the most popular requests from potential buyers. And the National Association of Realtors 2016 Remodeling Impact Report confirms that outdoor remodeling...
By: Dominique Lescalleet Growing and nurturing relationships with editors plays an important role within the public relations community. The K&A annual media tour is designed to do just that, but it’s not just a one-sided mission. Our goal is to provide editors...
