Influencer Marketing Strategies for Building Products

In the old days, it was referred to as ‘word-of-mouth’ marketing. That’s when a customer who was impressed with your product or service would tell others about your business. Before the arrival of the Internet, word-of-mouth was how businesses...

How and How Not To Use Technology to Reach Consumers

Here’s breaking news: emerging technologies are changing the way consumers see the world. More breaking news: modern home and building products marketing leverages these new technologies in an effort to stay relevant and to capture the attention of end users,...

Reliance Worldwide Corporation Adds 100 New Products to SharkBite and Cash Acme Offering

ATLANTA – Oct. 2, 2017 – Reliance Worldwide Corporation (ASX:RWC), a premier manufacturer of plumbing and water control systems marketed and sold under the SharkBite® Plumbing Solutions, Cash Acme® and HOLDRITE® brands, has added 100 new...

Q3 Building Products Outlook | GlassBuild Show Report

While recent hurricanes amplified concerns about labor and construction material costs, builder confidence remains firm. Not even floods, geo-political threat of thermonuclear conflict or $1,000 iPhones could test the resilience and passion at The Glass, Window &...

Don’t Borrow Someone Else’s Stripes. Create an Entirely New Pattern of Success by Leveraging Your Expertise.

Being better is not enough. You must also be different… preferably radically different. Start by determining what’s unique about the expertise you have to offer. Differentiation is essential, even if it seems like every product in your category is...