Because the competition in the building materials market remains fierce, this content strategy can give yours the boost it needs to take a top spot. At the end of the day, lead generation is the name of the game… for all of your marketing activities, how much...
A new way of showcasing products and services is here: the virtual or augmented reality. And it is going to revolutionize how and where high-end products are sold. For decades, we have been trying to find inventive ways to give customers a multi-dimensional...
When it comes to establishing a building products blog that works for your brand, strategy is everything. If you’re ready to create a blog that does some seriously heavy lifting, we’re ready to show you the elements you need in place to give your content...
Contractor loyalty programs are quickly becoming tried-and-true marketing techniques for B2C brands and retailers. Programs like Amazon Prime are showing their power to win repeat business. But for building products manufacturers, it’s a slightly different...
ATLANTA (May 25, 2016) – As the economy re-gains traction for construction and housing starts, two national companies have named Atlanta-based Kleber & Associates (K&A) as their marketing agency of record across multiple marketing services. The selection...
