Despite popular belief and the barrage of negative media reports, the luxury housing market remains strong. The wealthy are rather unaffected by the housing slump as they are less concerned with mortgage and interest rate issues. Negative media reports surrounding the...
Brands are trading-up from their historic roots and traditional marketing methods to meet the appeal of today’s tech-savvy consumers. Take Rubik’s Cube for example. This iconic brand of the 1970s has evolved from the original manual version to an ingenious...
Don’t Let Fear and Anxiety Paralyze Your Brand Are you anxious about the future of your business? Are you distressed about current layoffs or the prospect of potentially letting go valuable employees? Are you fearful about making vital budget decisions that will...
Mercedes-Benz’s New York Fashion Week sets the annual design trends in the hottest shows of the season. During a week in February, we are reminded of fashion’s iconic brands, the legendary movers and shakers and the up-and-coming designers who shape the...
Any marketer knows that the creation and implementation of an effective media campaign is a marathon of both the mind and matter . . . a demonstration of endurance, persistence and creative strategy that can give you a leg up on your competition. This is especially...
