Brands are trading-up from their historic roots and traditional marketing methods to meet the appeal of today’s tech-savvy consumers. Take Rubik’s Cube for example.

This iconic brand of the 1970s has evolved from the original manual version to an ingenious touch screen opportunity—the Rubik’s TouchCube—that features sensor technology on all six sides, a motion-detecting accelerometer and colored lights in every square.

It makes you wonder—will we see a digital app for handheld devices like the iPhone and Blackberry to build impressive LEGO® creations or a digital adaptation of the popular 1940’s Slinky®?