As markets have rallied sharply so far this year — demonstrating the best quarterly start since 1998 — the economic backdrop continues to be a steady stream of better-than-expected data. Unemployment is trending lower, factory orders are up, auto sales are...
Welcome to the Kleber & Associates blog! Here’s the latest on Search and Semantics: What It MEANS For You Semantics. It’s the study of meaning. And it’s the future of search. As humans we have an intuitive sense of what semantics are. Every day...
Welcome to the Kleber & Associates blog! Here’s the latest on Advancing the Science of Neuromarketing Earlier we discussed the emerging field of neuromarketing. One company bringing the science of nueromarketing closer to a reality is NueroFocus, part of the...
It’s the classic product flop story. New Coke. Rolled out in 1985, Coca-Cola introduced the new soft drink formula after consumer research indicated the product would be a success. New Coke was soon discontinued amid endless consumer outrage. Countless theories...
Welcome to the Kleber & Associates blog! Through A Customer’s Eyes: Change Your Online Strategy in 18 Minutes Here’s the latest. Remember our discussion of the when-not-if mentality in social media? In case you missed it, the article talked about...
