Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
2026 Housing Outlook: What the Fed’s Pivot Means for Building Product Brands
The Federal Reserve issued its latest rate cut this week – its third and final move of the year – signaling much more than an incremental shift in monetary policy. It marks a turning point for our channel. After all, housing continues to remain structurally...
How Martha Stewart Creates Trust in Influencer Marketing for Building Product Brands
The prefab and modular housing category continues to promise sustainability and affordability for our homebuilding channel. It has even attracted cultural icon and influencer, Martha Stewart. Which creates an opportunity for us to leverage best practices in how home...
Campaign Critique: Maxwell House’s “Apartment” Positioning
When Building Product Brands see a creative campaign strike a chord with homeowners… the temptation to follow suit is strong. Maxwell House’s latest effort – temporarily renaming itself “Maxwell Apartment” – is a clever, well-timed idea that’s likely to pay off for...
Home Depot vs Lowe’s | Year-End Homebuilding Outlook
The week of November 17th, the stock market experienced sharp volatility including a rare intraday reversal swing of 1,100 points. There’s a palpable confidence gap – yet for building product brands – the “big box” quarterly reports appear more like a reset than a...
How to Create Loyalty for Building Product Brands
McKinsey reports that as we move into 2026, every purchase is being weighed more carefully. Value is being scrutinized purchase by purchase. In this climate, loyalty isn't just a nice-to-have. It's what keeps brands on the short list... when every decision is under...
Attention to Detail | Lessons from Trex and Kohler
Shares of Trex sunk this week – plummeting on Wednesday – following the decking and railing brand reporting quarterly sales and earnings far below expectations. While slashing 2025 and 2026 projections… due to anticipated sluggish repair and remodeling segments....
Caution: Building Product Brands Should Consider an AI Lifeguard
When AI Misses the Mark Amid a government shutdown and the Asia Summit last week, it may have gone unnoticed that Elon Musk launched Grokipedia… a fully AI-generated “encyclopedia.” Yes, some observers recognized the platform lacked accuracy and better organization....
Trimjoist Corporation Names Kleber & Associates Agency of Record
ATLANTA, Georgia (October 16, 2025) – Kleber & Associates (K&A), a full-service marketing and public relations agency focused exclusively on the building products industry, has been selected as agency of record by Trimjoist, a leading manufacturer of...
Campaign Critique: Frigidaire’s Slice of Smart Marketing
In an era when most building product brands chase scale through screens – counting clicks, impressions and followers – it can feel almost quaint to see a kitchen appliance company take its story on the road. But sometimes, the old-fashioned way is the most effective....
What Starbucks Training Can Teach Building Product Brands
People Over Chatbots: Why Sales and Marketing Alignment Matters Starbucks is seeking to reverse six straight quarters of a sales slump with increased customer care training… choregraphing its baristas how to be “extra friendly.” At first glance, that might sound like...
Tylenol Troubles: Why Building Product Brands Need Crisis Plans
While Kenvue says that Tylenol is safe, its stock hit a record low this week when claims were made on a potential link to autism. From shifting tariffs to international trade disputes… the business environment is more unpredictable than it has been in decades. Global...
Google’s Grip on Building Product Brands. 4 Tips to Market Where Customers Are.
When the U.S. Department of Justice brought its antitrust case against Google, the tech world held its breath. Could this have become the beginning – of the end – for the company’s search dominance? Would the revelations shift power towards other platforms? Instead,...
