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EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
From Darling to Downfall: What Intel’s Failure Teaches Building Product Brands
For decades, Intel symbolized innovation and reliability. Its iconic "Intel Inside" campaign didn't just sell microprocessors… it made Intel a household name. The strategy positioned the company as an aspirational ingredient brand – an emblem of quality – that...
Trade Show Review: Newest Outdoor Living Innovations
This past week in Dallas, some ten thousand industry professionals from all 50 states and more than 60 countries participated at the International Pool, Spa & Deck Expo. The combined show brings together every segment of the industry – including pool,...
Campaign Critique: Kohler Teaches Us How to Maintain a Creative EdgeSubject
To maintain its position as the design leader in kitchen and bath products, Kohler Company uses an AI program. But not the kind of AI you’re thinking of. For a company that’s more than 150 years old, maintaining a creative edge is no small feat. Renowned for its...
How YouTube Delivers for Building Product Brands
Soccer is receiving much deserved expanding attention with Leo Messi’s “hat trick” – coming off the bench in the second half – to win in the season finale last week. In fact, Inter Miami broke the MLS record… with 74 points for the season. And in August,...
Why Putting on Shoes at Home Depot Makes for Success
It was reported by Bloomberg this month, The Home Depot is requiring all employees — including senior management executives — to work a full eight-hour shift in a store once per quarter… designed to support and engage with point-of-purchase customer experiences. “We...
What Boxed Soup… Can Teach Us About Building Products Branding
The High Holiday season concluded last weekend for our Jewish audience community, and the event reminded us of a highly relevant marketing lesson to consider. It’s a story about how a well-known legacy brand launched a seamless, strategic marketing campaign this year....
How Housing and Hispanics Will Affect the Election
Just over five weeks away from the presidential election, two items are poised to affect the outcome more than they ever have in history: the Housing Market and Hispanic Americans. The Hispanic and Latinx community is among the largest demographic groups in the U.S.,...
Marketing Building Product Brands to Architects
Imagine a mass-timber skyscraper – to be the tallest in the world – prominently perched upon the Milwaukee skyline. At 55 stories, this new tower will be constructed from engineered wood… instead of steel. Of course, architects will be thrilled to learn all...
Building Product Brand Email Marketing Best Practices
Hardly a week goes by without a discussion or two about how to get the most value out of CRM and email automation platforms. Brands seek counsel on best practices for content, subject lines… and the cadence for when to send what content. How to clean contacts....
New Social Media Algorithms for Building Product Marketers
There was a time not too long ago when LinkedIn users saw timeline posts in an order heavily influenced by the popularity of content. That is to say, many audiences viewed the same Gary Vaynerchuk posts because they were “trending”. This popularity reinforced itself...
The Copper Barometer
High demand for copper in industry has long been associated with a strong economy. Is a vibrant copper design statement also an indicator of robust performance? Copper, a favorite of plumbers and penny hoarders for centuries, has a reputation as a key economic...
Paris Olympics and Contractor Loyalty for Building Products
With the Summer Olympics in full swing, we have our eyes on Paris and we’ve been thinking about what loyalty means. Sure, everyone’s particularly loyal to his or her home country... and that’s especially true during the Olympics. But as an organization dedicated to...
