Home & Building Blog

EFFECTIVE MARKETING FOR BUILDER PRODUCTS

As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.

Evolving Homebuilding Priorities: Aligning with Earth Day 2025

Evolving Homebuilding Priorities: Aligning with Earth Day 2025

The homebuilding marketing landscape is transforming with channel expectations shifting towards personalization, wellness and resilience. As we recognize “Our Power, Our Planet” theme from Earth Day this week, audiences are prioritizing homes that align with their...

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Is SEO Dead in Building Products Marketing?

Is SEO Dead in Building Products Marketing?

The question hangs in the air like dust at a demolition site: "Is SEO dead in building products marketing?" With the rise of AI-powered platforms like ChatGPT, Perplexity and Genesis… it's a question that marketing leaders, sales executives, product managers and...

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What Etsy Can Teach Building Products About Brand Values

What Etsy Can Teach Building Products About Brand Values

Recently, Etsy – the online marketplace for handmade goods – launched a new marketing mission, “Keep Commerce Human”.  The campaign spotlights its sellers, while addressing the rise of automation and mass production… as threats to its community’s cherished...

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More TrendSpotting: IBS-KBIS 2025

More TrendSpotting: IBS-KBIS 2025

Our team’s coverage of the International Builders' Show (IBS) and Kitchen & Bath Industry Show (KBIS) 2025 continues from last week. The annual experience – after all – was simply more comprehensive than a single review could contain. In the days since the show...

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Show Review Trends: IBS-KBIS 2025

Show Review Trends: IBS-KBIS 2025

This year’s International Builders’ Show (IBS) and Kitchen & Bath Industry Show (KBIS) in Las Vegas lived up to their reputations as the premier event for the North American home construction and remodeling industries. With record-breaking attendance, the show...

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How to Compete and Thrive as a Challenger Brand

How to Compete and Thrive as a Challenger Brand

On Monday of this week, the Nasdaq posted a significant one-day percentage drop as a market disruption prompted a steep selloff in US chipmakers. AI leader Nvidia sank 17% and it erased about $593 billion in stock market value… the deepest ever one-day loss for a...

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