Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Campaign Critique: Trane Technologies Mission Targets a New Audience
When you think of a building materials marketing campaign, promotional messaging traditionally is geared toward either building owners or contractors. After all, both audiences seek to learn about the latest products and technological innovations. But Trane...
More TrendSpotting: IBS-KBIS 2025
Our team’s coverage of the International Builders' Show (IBS) and Kitchen & Bath Industry Show (KBIS) 2025 continues from last week. The annual experience – after all – was simply more comprehensive than a single review could contain. In the days since the show...
Show Review Trends: IBS-KBIS 2025
This year’s International Builders’ Show (IBS) and Kitchen & Bath Industry Show (KBIS) in Las Vegas lived up to their reputations as the premier event for the North American home construction and remodeling industries. With record-breaking attendance, the show...
Six Mistakes Building Product Brands Make When Hiring a Marketing Agency (And How to Get It Right)
When it comes to building materials, marketing programs are inextricably integrated into a brand’s success. Choosing the right marketing partner can maximize your opportunities and ultimately grow your bottom line. Conversely, missteps can lead to misaligned...
Unleash Your Power as a Challenger Brand | New Success Guidebook
The International Builders and Kitchen & Bath Industry Shows are nearing the horizon. And our team is excited for the annual opportunity to lead client brands and engage with channel influencers. We look forward to experiencing how the most relevant exhibitors...
How to Compete and Thrive as a Challenger Brand
On Monday of this week, the Nasdaq posted a significant one-day percentage drop as a market disruption prompted a steep selloff in US chipmakers. AI leader Nvidia sank 17% and it erased about $593 billion in stock market value… the deepest ever one-day loss for a...
Sales and Marketing Alignment in Building Products: 10 Strategies for Success
Achieving sales and marketing alignment is one of the building products channel’s most important goals. After all, when these two team functions work together seamlessly – the result will drive revenue growth – while enhancing customer experience. Why miss...
How Building Product Brands are Using AI in 2025
Generative AI is transforming industries by offering innovative ways to craft unique experiences. And provide personalized solution recommendations. But it’s in customer service where AI is playing an increasingly central role for building product brands. Gartner...
Smart Home Innovations | Trade Show Highlights from CES 2025
In Las Vegas this week CES 2025 once again delivered an impressive array of innovations — showcasing the latest advancements — in smart home technology. Our team experienced a glimpse into a future where artificial intelligence, sustainability and connectivity drive...
10 Marketing Trends for Building Products in 2025
Happy New Year! As we enter the mid-point of the decade it is helpful to check the rear-view mirror… as we navigate the exciting road ahead. During the pandemic, both renters and buyers found themselves at mutual advantage. Mortgage rates were at historic lows. And...
From Darling to Downfall: What Intel’s Failure Teaches Building Product Brands
For decades, Intel symbolized innovation and reliability. Its iconic "Intel Inside" campaign didn't just sell microprocessors… it made Intel a household name. The strategy positioned the company as an aspirational ingredient brand – an emblem of quality – that...
Trade Show Review: Newest Outdoor Living Innovations
This past week in Dallas, some ten thousand industry professionals from all 50 states and more than 60 countries participated at the International Pool, Spa & Deck Expo. The combined show brings together every segment of the industry – including pool,...
