HOME & BUILDING BLOG

Highlights from CES 2021

Highlights from CES 2021

As people spend more time at home, they are interested in improving health, wellness, efficiency and connectedness within their living spaces. Consumers are focusing on indoor air quality, air and water purification, healthier cooking and even pet stations.

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The Moment Makes the Brand

The Moment Makes the Brand

Looking back at channel engagement for the last 18 months or so, few brands stand out as much for us as Lowe’s. As an Atlanta-based marketing firm, we’re not playing favorites here -- after all, their main competitor is headquartered right in our own backyard. The...

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2020’s Top White Paper Downloads

2020’s Top White Paper Downloads

The Kleber & Associates team wishes you and your loved ones a safe and happy holiday! Enjoy these free resources, including our most popular white paper downloads this year, to learn how to grow your business by adapting messaging and products to better fit the...

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What Tesla and Hummer tell us about Building Product Sales

What Tesla and Hummer tell us about Building Product Sales

Americans have a long history of home improvement dating back to the early 20th century… when the Sears, Roebuck and Co. catalog sold homes in the mail that could be purchased and assembled by anyone with a basic understanding of carpentry. Ever since then, the...

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How a Journalistic Approach Can Promote Brand Trust

How a Journalistic Approach Can Promote Brand Trust

In life and in business, it’s often better to tell your own story than to have someone tell it for you. Consider the “spin” that each party put on the reasons their candidate was in the best position to ultimately win the U.S. presidential race. And the deluge of...

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Earn Brand Trust With Native Content

Earn Brand Trust With Native Content

Audiences today are more knowledgeable and more demanding than ever before. They’re more quality conscious and much more value conscious. They are also more skeptical. More questioning. And, yes, less trusting. To trust your messaging, audiences must first trust your...

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Lowe’s Takes a Stand for Genuine Diversity

Lowe’s Takes a Stand for Genuine Diversity

The events of 2020 have made it clear that American businesses have a long way to go toward diversity and inclusion. The virus that has resulted in the death of 221,000+ Americans and left millions sick… has disproportionally impacted communities of color. According...

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