HOME & BUILDING BLOG

IKEA Pulls Out All the Stops for Gen Z Consumers

IKEA Pulls Out All the Stops for Gen Z Consumers

For decades, the makers of home, kitchen and bath products have taken two predictable paths when marketing their products to consumers – the “dependable approach,” in which a company tells a potential consumer how strong/tough/reliable/enduring/weather-tested their...

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Future for Domotex USA Uncertain / 2020 Show Highlights

Future for Domotex USA Uncertain / 2020 Show Highlights

For the second consecutive year, Domotex USA was held in Atlanta last week. While the inaugural event in 2019 welcomed some 280 exhibitors from 25 countries, this year’s show floor was surprisingly sparse. Only around 90 exhibitors displayed their products and...

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Industry Trends Watch IBS/KBIS 2020

Industry Trends Watch IBS/KBIS 2020

The K&A team participated last week at IBS/KBIS 2020, seeking out the newest products that promise to take performance, convenience + style to the next level. With more than 1,500 exhibitors, we had plenty of themes to explore at this year’s show -- what was clear...

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Out With the Old (Messaging) and in With the New

Out With the Old (Messaging) and in With the New

Following are four considerations to ensure your marketing will reach even higher levels of success in 2020. Know Thy Audiences. Building product brands have more than one purchaser or specifier. So, rather than developing universally-targeted content, consider...

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Greenbuild 2019

Greenbuild 2019

The 2019 Greenbuild International Conference and Expo was held in Atlanta last week, attracting 20,000 attendees from the U.S. and abroad. Focused on “A New Living Standard,” the conference included four days of networking, educational sessions and green building...

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Materials Innovations at the Remodeling Show/DeckExpo

Materials Innovations at the Remodeling Show/DeckExpo

Last week, design-build professionals congregated in Louisville, Kentucky for the 2019 Remodeling Show and DeckExpo, a co-located event focused on residential building, remodeling and deck construction. In addition to offering more than 45 seminars in seven tracks and...

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How to Optimize Your Building Products Blog

How to Optimize Your Building Products Blog

In the age of content marketing, blogging has quickly become an important marketing strategy for Building Product Brands who are looking to increase traffic to their websites and generate more leads. In fact, establishing a blog not only attracts more potential...

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