HOME & BUILDING BLOG

Building Trust with Bloggers

Building Trust with Bloggers

Influencer marketing has been taking some hits in recent months, but there is a trusted, safe way for building products brands to get involved. Earlier in 2019, two separate documentaries detailed the train wreck that was the Fyre Festival. Aside from triggering...

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PCBC 2019 – Building Product Brands Go Full Steam Ahead

PCBC 2019 – Building Product Brands Go Full Steam Ahead

Image courtesy of PCBCThe world’s leading building product manufacturers congregated in San Francisco in late May to showcase their latest products along with the trends that are driving the homebuilding industry into 2020 and beyond. The Kleber & Associates team...

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How To Avoid Buyer’s Remorse in Building Products

How To Avoid Buyer’s Remorse in Building Products

The home and building world was rocked recently by a new report that millennials who have purchased homes, to a very large degree, regret that decision. How did this happen? And what can you do about it? For years, the industry has struggled with mixed signals from...

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3 Outcomes For Building Product Ride-Alongs

3 Outcomes For Building Product Ride-Alongs

It’s no secret that for many building product brands, there is a big gap between the sales and marketing departments. This gap prevents marketers from truly understanding the needs of their target audiences, and producing relevant marketing materials that help arm...

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