HOME & BUILDING BLOG

Why Going Dark During a Crisis is a Mistake

Why Going Dark During a Crisis is a Mistake

The COVID-19 pandemic, with corresponding political and public health responses, has disrupted commerce and life in a way that hasn’t been seen in generations, if ever. Rising tensions and uncertainty have encouraged companies to venture outside of their comfort...

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Telling Your Brand’s Story with Video

Telling Your Brand’s Story with Video

If the old adage, “A picture is worth 1,000 words,” holds true, then 60-seconds of video is worth 1.8 million words, according to James McQuivey of Forrester Research. Written content will continue to be important for telling your brand’s story. Yet for making your...

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How Building Product Brands Can Leverage Testimonials

How Building Product Brands Can Leverage Testimonials

Because the B2B buyer journey is typically complex – and often requires buy-in from multiple parties – it’s important to make it as easy as possible for prospects to justify specifying your brand over the competition. In a study by Gartner,“70% of...

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How to Get Architects to Specify  Your Building Products

How to Get Architects to Specify Your Building Products

Building Product Manufacturers work tirelessly to improve their products in the hopes of getting those products specified by those who determine the materials used in a particular construction project. The reality at most architectural firms is that design projects...

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Elevate Your Building Products With Brand Ambassadors

Elevate Your Building Products With Brand Ambassadors

Recent research confirms that audiences are increasingly focused on whether they can trust a brand when making purchasing decisions… ranking “trust” closely behind “price”, according to a survey from Edelman Similarly, a study by Nielsen found that eight out of ten...

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Home, Sweet(er) Home

Home, Sweet(er) Home

The impact of COVID-19 has been felt everywhere, but nowhere more so than in the home. While many people thought of their home as their sanctuary prior to the pandemic, many are growing weary of esisting spaces after being confined in them month after month. And this...

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Building Customer Affinity – All You Need is Love…

Building Customer Affinity – All You Need is Love…

Every audience has favorite brands – the companies and products they return to on a regular basis, simply because the brand offers reliable, high quality products and exemplary customer service.  In response, savvy brand marketers have learned that offering a...

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Proof on the Horizon for the Housing Market

Proof on the Horizon for the Housing Market

This week we screened a wealth of industry data metrics that gives us confidence that the worst for the housing industry is behind us. An optimist by nature, I can’t afford  to be naïve. Optimism is a force of life that keep us moving forward… yet our clients...

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The Light: Real Estate’s Big Winner: Build-for-Rent
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Outdoor Kitchens Now A Popular & Growing Home Option
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Despite Uncertainty, Home Prices Are Rising by Double Digits in Much of Nation
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