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Materials Innovations at the Remodeling Show/DeckExpo

Materials Innovations at the Remodeling Show/DeckExpo

Last week, design-build professionals congregated in Louisville, Kentucky for the 2019 Remodeling Show and DeckExpo, a co-located event focused on residential building, remodeling and deck construction. In addition to offering more than 45 seminars in seven tracks and...

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How to Optimize Your Building Products Blog

How to Optimize Your Building Products Blog

In the age of content marketing, blogging has quickly become an important marketing strategy for Building Product Brands who are looking to increase traffic to their websites and generate more leads. In fact, establishing a blog not only attracts more potential...

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Amplify Building Product Brand Awareness with Live Events

Amplify Building Product Brand Awareness with Live Events

When developing a content marketing strategy, it’s all too easy to limit content to the usual suspects – for example, blog posts, case studies, white papers and social media posts. While these are all great ways to get your brand’s message out to current and...

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Social Intelligence for Building Product Brands

Social Intelligence for Building Product Brands

Market researchers are obsessed with data. Day in and day out, they face that boundless frontier called the internet... endlessly mining its depths for useful information. They hold onto this vast database of research — counting their precious nuggets and...

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3 Keys to Memorable Marketing Experiences

3 Keys to Memorable Marketing Experiences

Maya Angelou has many poignant quotes, but the one that’s our favorite is, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Why? Because it goes against the...

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Driving Facebook Engagement to Help Build Your Brand

Driving Facebook Engagement to Help Build Your Brand

No one likes an attention seeker. If you stop and think about it, the kid at recess yelling, “pick me, pick me,” was most always chosen last for kickball. The guy who sent his high school crush way too many love notes likely never went to prom. The brown-noser at work...

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ADT Redeems Itself

ADT Redeems Itself

Earlier this year we were highly critical of ADT’s Super Bowl ads, which featured HGTV personalities Adam and Drew Scott (aka “The Property Brothers”). Perhaps we should have held our criticism in abeyance while they rolled out the rest of the campaign. Though we can...

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Home Depot/Lowe’s Q2 Results & Marketing Critique

Home Depot/Lowe’s Q2 Results & Marketing Critique

Fears of a global recession have been brewing lately as the United States’ trade war with China continues to intensify. One area of the economy that shows strength, however, is home improvement. Despite a manufacturing slowdown and weak business investment in the general economy, both The Home Depot and Lowe’s Home Improvement – the undisputed leaders in big box home improvement retail – showed impressive Q2 earnings last week.

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3 Rules For Marketing Building Product Sub-Brands

3 Rules For Marketing Building Product Sub-Brands

Quick: what company developed early versions of the digital camera, positioning them to be innovators in the category? Give up? The answer is Kodak. That’s right, the company that has been rendered all but obsolete by the digital photography age -- actually created...

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