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ADT Redeems Itself

ADT Redeems Itself

Earlier this year we were highly critical of ADT’s Super Bowl ads, which featured HGTV personalities Adam and Drew Scott (aka “The Property Brothers”). Perhaps we should have held our criticism in abeyance while they rolled out the rest of the campaign. Though we can...

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Home Depot/Lowe’s Q2 Results & Marketing Critique

Home Depot/Lowe’s Q2 Results & Marketing Critique

Fears of a global recession have been brewing lately as the United States’ trade war with China continues to intensify. One area of the economy that shows strength, however, is home improvement. Despite a manufacturing slowdown and weak business investment in the general economy, both The Home Depot and Lowe’s Home Improvement – the undisputed leaders in big box home improvement retail – showed impressive Q2 earnings last week.

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3 Rules For Marketing Building Product Sub-Brands

3 Rules For Marketing Building Product Sub-Brands

Quick: what company developed early versions of the digital camera, positioning them to be innovators in the category? Give up? The answer is Kodak. That’s right, the company that has been rendered all but obsolete by the digital photography age -- actually created...

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Building Trust with Bloggers

Building Trust with Bloggers

Influencer marketing has been taking some hits in recent months, but there is a trusted, safe way for building products brands to get involved. Earlier in 2019, two separate documentaries detailed the train wreck that was the Fyre Festival. Aside from triggering...

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PCBC 2019 – Building Product Brands Go Full Steam Ahead

PCBC 2019 – Building Product Brands Go Full Steam Ahead

Image courtesy of PCBCThe world’s leading building product manufacturers congregated in San Francisco in late May to showcase their latest products along with the trends that are driving the homebuilding industry into 2020 and beyond. The Kleber & Associates team...

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