HOME & BUILDING BLOG

Proof on the Horizon for the Housing Market

Proof on the Horizon for the Housing Market

This week we screened a wealth of industry data metrics that gives us confidence that the worst for the housing industry is behind us. An optimist by nature, I can’t afford  to be naïve. Optimism is a force of life that keep us moving forward… yet our clients...

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Navigating the New Normal with Social Media

Navigating the New Normal with Social Media

Amidst the uncertainty of COVID-19, we’re all trying to settle into the “new normal.” While that means something a little different to everyone, we all share a common goal: trying to adapt to something most of us didn’t see coming. While the pace of life has slowed...

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What Building Product Brands Can Learn from the Coronavirus

What Building Product Brands Can Learn from the Coronavirus

Despite our collective experience from previous disruptions to the Building Product and Financing Channels, the panic and economic events associated with the coronavirus (COVID-19) is unlike anything we’ve witnessed. The International Air Transport Association says...

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IKEA Pulls Out All the Stops for Gen Z Consumers

IKEA Pulls Out All the Stops for Gen Z Consumers

For decades, the makers of home, kitchen and bath products have taken two predictable paths when marketing their products to consumers – the “dependable approach,” in which a company tells a potential consumer how strong/tough/reliable/enduring/weather-tested their...

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Future for Domotex USA Uncertain / 2020 Show Highlights

Future for Domotex USA Uncertain / 2020 Show Highlights

For the second consecutive year, Domotex USA was held in Atlanta last week. While the inaugural event in 2019 welcomed some 280 exhibitors from 25 countries, this year’s show floor was surprisingly sparse. Only around 90 exhibitors displayed their products and...

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Industry Trends Watch IBS/KBIS 2020

Industry Trends Watch IBS/KBIS 2020

The K&A team participated last week at IBS/KBIS 2020, seeking out the newest products that promise to take performance, convenience + style to the next level. With more than 1,500 exhibitors, we had plenty of themes to explore at this year’s show -- what was clear...

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