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Women in Building Trades

Women in Building Trades

Women continue to break glass ceilings, and the building industry is no exception. Nearly 10% of the building trade workforce is female, and that number is on the rise. The 2008 economic recession sent shockwaves through the building industry, stalling new...

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Cool Refrigeration Trends for Healthier Living

Cool Refrigeration Trends for Healthier Living

Over the last year, life has been turned upside down. Adjusting to the “new normal” has magnified the shortcomings of existing home design and unearthed some new opportunities. This has allowed homeowners to rethink the utility of their living spaces. One of the most...

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Sales & Marketing: Lessons Learned From Super Bowl LV

Sales & Marketing: Lessons Learned From Super Bowl LV

After a challenging season riddled with game-day cancellations due to the pandemic, NFL’s season concluded with Super Bowl LV last Sunday. The 43-year-old future hall of fame quarterback Tom Brady faced the 25-year-old uber-talented Patrick Mahomes. Brady secured yet...

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Sales & Marketing Alignment

Sales & Marketing Alignment

Application of soft skills is especially crucial to help ensure that sales and marketing teams are aligned. After all, both sales and marketing share the same essential goal: to grow the company.

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Highlights from CES 2021

Highlights from CES 2021

As people spend more time at home, they are interested in improving health, wellness, efficiency and connectedness within their living spaces. Consumers are focusing on indoor air quality, air and water purification, healthier cooking and even pet stations.

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The Moment Makes the Brand

The Moment Makes the Brand

Looking back at channel engagement for the last 18 months or so, few brands stand out as much for us as Lowe’s. As an Atlanta-based marketing firm, we’re not playing favorites here -- after all, their main competitor is headquartered right in our own backyard. The...

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2020’s Top White Paper Downloads

2020’s Top White Paper Downloads

The Kleber & Associates team wishes you and your loved ones a safe and happy holiday! Enjoy these free resources, including our most popular white paper downloads this year, to learn how to grow your business by adapting messaging and products to better fit the...

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