HOME & BUILDING BLOG

How Building Product Brands Can Optimize Inbound Marketing

How Building Product Brands Can Optimize Inbound Marketing

Inbound Marketing is a term that gets discussed a great deal in the business media, but what is it exactly? It’s important to understand how Inbound Marketing can help building product brands generate brand awareness and affinity throughout the sales...

read more
Thought Leadership Strategies For Building Product Brands

Thought Leadership Strategies For Building Product Brands

All decision makers want to conduct business with brands they trust. It’s no different for a consumer deciding between competing brands in a grocery store aisle… or a purchasing manager evaluating proposals for building products. Certainly, brands don’t...

read more
Should your Building Product Brand use Clubhouse?

Should your Building Product Brand use Clubhouse?

From time to time, a social media platform launches that gets the right amount of attention from the right audiences. Such platforms begin to take hold and -- seemingly out of nowhere -- buzz builds. And marketers start adopting the new platform. In the last...

read more
TrendSpotting: GlassBuild Tradeshow Report 2021

TrendSpotting: GlassBuild Tradeshow Report 2021

At GlassBuild 2021, Enthusiasm and Optimism Shined While attendance at GlassBuild America this past week was lighter than usual – not unexpected due to current circumstances – it was clear that the nearly 5,000 industry professionals who made the journey to Atlanta...

read more
Why Building Product Brands Need to Adopt ESG

Why Building Product Brands Need to Adopt ESG

The pandemic, accompanying economic fallout and ensuing increase in sustainable practices aren’t just about tackling environmental risks. True sustainability is about infusing resilience into infrastructure… and this is where ESG (Environmental, Social and Governance)...

read more
Labor Day Housing Trends Report

Labor Day Housing Trends Report

Housing prices are the highest they’ve ever been… surging 18.6% annually in June, according to S&P CoreLogic Case-Shiller. It’s the largest increase on record -- since the index began tracking home prices -- surpassing May’s year-over-year increase of 16.8%....

read more
12 LinkedIn Tips for Building Product Brands

12 LinkedIn Tips for Building Product Brands

Perhaps you are keenly aware that LinkedIn continues to gain traction as a critically important business platform. And, why Microsoft fought so successfully to keep it out of reach from Salesforce CRM. Let’s start there and consider what’s next. As of July 2021, the...

read more
Why the Time is Now to Market Building Products to Millennials

Why the Time is Now to Market Building Products to Millennials

A demographic change is underway. As populations age, Millennials are nearing the critical juncture for displacing Baby Boomers… as the country’s most dominant generational cohort. Are we paying enough attention to them? Numbering some 72 million, Millennials are the...

read more
Why Building Product Brands Need to Visit Jobsites

Why Building Product Brands Need to Visit Jobsites

Understanding buyer behavior is critical for sales and marketing alignment. Yet, all too often ignored in the process... are the actual end-users: installers, tradespeople -- and their important role in the “path to purchase” for building product brands. Do you really...

read more

Recent Posts

Kleber Critique

Latest Tweets:

Students use 3-D printing to create model community for homeless people
#3DPrinting #ConstructionIndustry #HomeDesign
https://wapo.st/3qpRoGs

How 3D printing can be the solution to the nation’s affordable housing crisis
#3DPrinting #HousingMarket #HomePrices
https://nbcnews.to/3Gxc3Og

This Modular Wall System Has Built-In Solar Panels, Heat Pumps, and Ventilation
@Fraunhofer_IZM #Renovation #SmartProducts #SolarPanels
https://bit.ly/3njpF8c

Get Social