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EFFECTIVE MARKETING FOR BUILDER PRODUCTS

As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.

Show Review – Best New Products at Greenbuild 2022

Show Review – Best New Products at Greenbuild 2022

Last week, thousands of industry professionals congregated at the 2022 Greenbuild International Conference and Expo in San Francisco, the largest annual event for green building professionals worldwide. More than 200 exhibitors showcased their offerings on...

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YouTube and B2B Marketing for Building Product Brands

YouTube and B2B Marketing for Building Product Brands

In 2006, Google bought an 18-month-old video sharing platform that attracted 30,000 visitors a day. At the time, internet video was a hit or miss proposition. Yes, other sites also featured video. But none of them hosted user-created video exclusively. That $1.65...

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How to Address Diversity in Your Building Product Brand

How to Address Diversity in Your Building Product Brand

The US construction industry has a diversity problem. Currently, just 6% of construction workers are Black. And Asians make up a mere 2%. Women account for 10.9%... even though they are approximately half of all the employed people in the country....

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What Building Product Brands Can Learn from Starbucks

What Building Product Brands Can Learn from Starbucks

The United States is an economy driven by consumer spending. In fact, those purchases account for almost 70 percent of the annual U.S. GDP. Whether or not a brand sells directly to end users, what happens on the consumer side of the economy… serves as a...

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How to “Influence the Influencers” | Ebook

How to “Influence the Influencers” | Ebook

Social media has moved far beyond the novelty stage -- and for many -- is an integral part of daily life. All the while, suburban homeowners are scooping up products mentioned by home and lifestyle influencers like Chip and Joanna Gaines. Home cooks are quoting the...

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Show Report: Cabinetry Innovation Trends at IWF 2022

Show Report: Cabinetry Innovation Trends at IWF 2022

The K&A team participated at The International Woodworking Fair (IWF) this past week… and we’re pleased to report that the show was alive with innovative new products and palpable channel confidence. The woodworking industry clearly didn’t pause during the past...

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How Building Product Marketers Can Support Contractors

How Building Product Marketers Can Support Contractors

Selling a product that requires trained and experienced installers can be challenging. Yet, it’s critically important to get this mission right. After all, general contractors are the gatekeepers to those installers… and knowing how to market and sell to contractors...

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