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Home & Building Blog

Critique: Are we Offended by this Bidet Brand’s Campaign?

Critique: Are we Offended by this Bidet Brand’s Campaign?

Recently, Joe Rogan lamented the death of comedic movies while talking with a guest on his podcast. In this era of extreme political correctness, being even the slightest bit offensive is a cardinal sin. To prove their point, Rogan and his guest said that a movie like...

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How to Create Brand Voice for Building Product Brands

How to Create Brand Voice for Building Product Brands

Steady, consistent dialogue strengthens connections in business relationships… as much as it does in personal ones. For a brand, that dialogue can be summed up as brand voice. Put simply, a brand voice is the language and tone delivered by a brand. It determines...

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Nostalgia Marketing Trends For Building Product Brands

Nostalgia Marketing Trends For Building Product Brands

Nostalgia can be defined as “sentimental.” Or a yearning desire for the past. It’s the warm and fuzzy feeling that surrounds us all… when we recollect positive times from yesteryear. Of course, this longing for the “good ole’ days” is a nearly universal trait… and, it...

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New QR Code Strategies for Building Product Brands

New QR Code Strategies for Building Product Brands

Most people who watch the Superbowl each year catch at least some of the ads. And like many of those fans -- studying the marketing strategies of each “spot” -- is among our favorite experiences of the game. One commercial that has generated its share of excitement in...

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Super Bowl LVI Lessons for Challenger Brands

Super Bowl LVI Lessons for Challenger Brands

Super Bowl LVI is just a few short hours away -- where two longshot teams, the Cincinnati Bengals and Los Angeles Rams, will be going head-to-head (or rather, helmet to helmet) in a battle for the ultimate victory. This annual sporting event is a beloved American...

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Using Attraction Marketing to Build Trust for Building Product

Using Attraction Marketing to Build Trust for Building Product

All too often, the way brands try to motivate a prospect towards purchase -- is to show the product -- and then encourage the sale... by touting a long list of features and benefits. Indeed, the world is full of messages that shout: “buy me!” However, messaging that...

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Polyvision Selects Kleber & Associates as Agency of Record

Polyvision Selects Kleber & Associates as Agency of Record

ATLANTA (January 2022) - Kleber & Associates (K&A), a full-service marketing and public relations agency focused on the building materials industry, has been named agency of record (AOR) by Polyvision Corp., a global leader in the innovation and manufacture of...

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How to Create Building Product Brand Case Studies That Sell

How to Create Building Product Brand Case Studies That Sell

Content marketing is one of our agency’s favorite topics. Yet, it’s interesting to consider that it was actually Bill Gates who coined the phrase “Content is king” back in 1996. How that phrase resonates now, however, is quite different from what it meant...

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Ways to Grow Loyalty for Building Product Brands

Ways to Grow Loyalty for Building Product Brands

While much of last year’s uncertainty seems to be growing into a conviction for our path forward, January’s stock market correction reminds us that there are still some significant bumps in the road ahead. Disrupted supply chains, delivery delays and inflationary...

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