Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
The Great Resignation – How To Outsource Your Marketing Now
The American economy is shifting even as it recovers from the global disruption brought about by the pandemic. The people whose labor fuels that economy seem to be behaving in unprecedented ways. A brief skim through the business press or watching a half hour of CNBC...
Show Review… Best New Products at PSP/DeckExpo
Last week, thousands of industry professionals congregated at the 2021 International Pool Spa Patio (PSP) Expo / DeckExpo show in Dallas. Event attendance increased by 21 percent from 2019, when the event was held in New Orleans. PSP Expo, the premier...
The Home Depot & Lowe’s Record Earnings | The Social Media Factor
The United States’ two home improvement retail behemoths, The Home Depot and Lowe’s, announced their third quarter earnings this week and they were eye-opening. We’ll analyze how to leverage this new “big box” trending data -- to help you drive sales and marketing...
To Rebrand… or Not to Rebrand a Building Product
Rebranding is one of the most expensive things you can do in marketing. But it’s not always a good idea... and many companies do it unnecessarily. You may have heard that social media giant Facebook -- undoubtedly one of the most powerful, successful companies of the...
Audience Segmentation Tips For Building Product Brands
As the old saying goes, you can’t be all things to all people. The same concept holds true for brands. Each type of audience requires a different approach and often, different content. Developing, presenting and monitoring these unique messages… are at the very heart...
What Building Product Brands Can Learn From Elon Musk
Just this week, Tesla’s per share price crossed the $1000 threshold and -- in so doing -- brought the electric vehicle’s market valuation into the trillion dollar club. That’s a distinction shared by a mere six corporations in history. And quite the...
How Building Product Brands Can Optimize Inbound Marketing
Inbound Marketing is a term that gets discussed a great deal in the business media, but what is it exactly? It’s important to understand how Inbound Marketing can help building product brands generate brand awareness and affinity throughout the sales...
Stanley Black & Decker is Tackling a Big Problem with a New Initiative
There’s an old saying that goes, “Put your money where your mouth is.” It essentially means that rather than just talking about a problem, you should do something about it. Using your time, efforts, and -- of course -- money. Stanley Black & Decker is addressing...
Thought Leadership Strategies For Building Product Brands
All decision makers want to conduct business with brands they trust. It’s no different for a consumer deciding between competing brands in a grocery store aisle… or a purchasing manager evaluating proposals for building products. Certainly, brands don’t...
Should your Building Product Brand use Clubhouse?
From time to time, a social media platform launches that gets the right amount of attention from the right audiences. Such platforms begin to take hold and -- seemingly out of nowhere -- buzz builds. And marketers start adopting the new platform. In the last...
What Building Product Brands Can Learn From a Subway Sandwich
Early this year, fast-food chain Subway was hit with a lawsuit alleging that their tuna sandwiches contained no tuna – and, well, no fish at all. While the company was ultimately exonerated, their response provides a lesson in how not to handle...
TrendSpotting: GlassBuild Tradeshow Report 2021
At GlassBuild 2021, Enthusiasm and Optimism Shined While attendance at GlassBuild America this past week was lighter than usual – not unexpected due to current circumstances – it was clear that the nearly 5,000 industry professionals who made the journey to Atlanta...
