Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
IKEA Pulls Out All the Stops for Gen Z Consumers
For decades, the makers of home, kitchen and bath products have taken two predictable paths when marketing their products to consumers – the “dependable approach,” in which a company tells a potential consumer how strong/tough/reliable/enduring/weather-tested their...
Future for Domotex USA Uncertain / 2020 Show Highlights
For the second consecutive year, Domotex USA was held in Atlanta last week. While the inaugural event in 2019 welcomed some 280 exhibitors from 25 countries, this year’s show floor was surprisingly sparse. Only around 90 exhibitors displayed their products and...
Smart Content Marketing Pays Dividends for Building Products Brands
According to a recent Content Preferences Survey Report, 51 percent of B2B buyers rely on content to research their buying decisions. They prefer interactive content that educates rather than sells, and case studies or success stories from others who are facing...
Industry Trends Watch IBS/KBIS 2020
The K&A team participated last week at IBS/KBIS 2020, seeking out the newest products that promise to take performance, convenience + style to the next level. With more than 1,500 exhibitors, we had plenty of themes to explore at this year’s show -- what was clear...
Rising to the Challenge – How Building Products Brands Can Elevate Their Game
In business as in life, the playing field is rarely level. Bigger brands often have more visibility, a larger customer base and a more robust budget than less-established brands. Without these advantages, how do smaller building product brands gain traction and increase their market share?
CES 2020 – Kicking Off a New Decade of “Smarter” Building Products Innovation
The world’s leading manufacturers met in Las Vegas this past week at the Consumer Electronics Show (CES)... the largest consumer innovations showcase trade show experience of the year. If you missed CES and the newest technologies that will be re-shaping our...
Without Water, Homebuying and Homebuilding Don’t Happen
Water is increasingly top of mind. Changing weather patterns and over development are making it more challenging to source clean water. In fact, water managers in 40 U.S. states are predicting water shortages in this decade, making water conservation a...
Out With the Old (Messaging) and in With the New
Following are four considerations to ensure your marketing will reach even higher levels of success in 2020. Know Thy Audiences. Building product brands have more than one purchaser or specifier. So, rather than developing universally-targeted content, consider...
8 Ways to Increase Landing Page Conversions for Building Products
The purpose of a landing page is to create an opportunity to “convert” a prospect into a customer by expanding upon the promise made in an advertisement or link – driving the prospect to take a specific action. Just as with a website, creating a positive user...
Greenbuild 2019
The 2019 Greenbuild International Conference and Expo was held in Atlanta last week, attracting 20,000 attendees from the U.S. and abroad. Focused on “A New Living Standard,” the conference included four days of networking, educational sessions and green building...
Materials Innovations at the Remodeling Show/DeckExpo
Last week, design-build professionals congregated in Louisville, Kentucky for the 2019 Remodeling Show and DeckExpo, a co-located event focused on residential building, remodeling and deck construction. In addition to offering more than 45 seminars in seven tracks and...
How to Optimize Your Building Products Blog
In the age of content marketing, blogging has quickly become an important marketing strategy for Building Product Brands who are looking to increase traffic to their websites and generate more leads. In fact, establishing a blog not only attracts more potential...
