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EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Proof on the Horizon for the Housing Market
This week we screened a wealth of industry data metrics that gives us confidence that the worst for the housing industry is behind us. An optimist by nature, I can’t afford to be naïve. Optimism is a force of life that keep us moving forward… yet our clients...
With Increased Audiences Now Online During the Pandemic Why is Digital Ad Spend Falling?
The COVID-19 pandemic has produced an unexpected treasure-trove of marketing data. And opportunity. Building Product Brand market watchers have anticipated that this moment is a golden opportunity to interact and engage with a captive, largely homebound...
When it Comes to Influencer Marketing for Building Products Brands – Trust Rules
There’s no doubt that we’re in “strange times.” And, the COVID-19 pandemic has changed a lot of things – including how we take in and evaluate information. As consumers spend more time surfing the web and making online purchases, they are becoming more reliant on information from third-party sources.
Don’t Stop Believing – How Building Products Brands Can Support Their Partners During COVID-19
Amidst the uncertainty, we’re all trying to settle into the “new normal.” One thing is for certain: this moment provides building product brands with opportunities to grow business partner relationships… now in refreshing, new ways. As a result of sheltering-in-place,...
Navigating the New Normal with Social Media
Amidst the uncertainty of COVID-19, we’re all trying to settle into the “new normal.” While that means something a little different to everyone, we all share a common goal: trying to adapt to something most of us didn’t see coming. While the pace of life has slowed...
How Innovative Building Product Brands are Leveraging Technology
The one constant in business (and life) is change… and the speediest changes are often reflected through technology. As technology evolves, it alters the landscape of various industries – changing how customers interact with and what they expect from companies....
What Building Product Brands Can Learn from the Coronavirus
Despite our collective experience from previous disruptions to the Building Product and Financing Channels, the panic and economic events associated with the coronavirus (COVID-19) is unlike anything we’ve witnessed. The International Air Transport Association says...
IKEA Pulls Out All the Stops for Gen Z Consumers
For decades, the makers of home, kitchen and bath products have taken two predictable paths when marketing their products to consumers – the “dependable approach,” in which a company tells a potential consumer how strong/tough/reliable/enduring/weather-tested their...
Future for Domotex USA Uncertain / 2020 Show Highlights
For the second consecutive year, Domotex USA was held in Atlanta last week. While the inaugural event in 2019 welcomed some 280 exhibitors from 25 countries, this year’s show floor was surprisingly sparse. Only around 90 exhibitors displayed their products and...
Smart Content Marketing Pays Dividends for Building Products Brands
According to a recent Content Preferences Survey Report, 51 percent of B2B buyers rely on content to research their buying decisions. They prefer interactive content that educates rather than sells, and case studies or success stories from others who are facing...
Industry Trends Watch IBS/KBIS 2020
The K&A team participated last week at IBS/KBIS 2020, seeking out the newest products that promise to take performance, convenience + style to the next level. With more than 1,500 exhibitors, we had plenty of themes to explore at this year’s show -- what was clear...
Rising to the Challenge – How Building Products Brands Can Elevate Their Game
In business as in life, the playing field is rarely level. Bigger brands often have more visibility, a larger customer base and a more robust budget than less-established brands. Without these advantages, how do smaller building product brands gain traction and increase their market share?
