Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
At Trade Shows Like IBS/KBIS, Products Aren’t What’s Important
The biggest trade shows on the home & building calendar just ended. What products are everyone buzzing about? Who cares? Products aren’t the point of trade shows. Not anymore. Instead, marketers should focus on what’s really important.
3 Outcomes For Building Product Ride-Alongs
It’s no secret that for many building product brands, there is a big gap between the sales and marketing departments. This gap prevents marketers from truly understanding the needs of their target audiences, and producing relevant marketing materials that help arm...
One Home Security Brand Scores During the Super Bowl, and One Doesn’t
Well, another Super Bowl is behind us, and with it are all of the over-thought, dubiously strategic, creative-for-creativity’s-sake commercials. As with every year, the time between the on-field action (such as it was) was filled with gems and duds in almost equal...
AHR Show Report: Cool Picks & Hot Products
The world’s top Heating Venting and Air Conditioning manufacturers descended on Atlanta in January for AHR 2019. The Expo attracted HVACR professionals from around the globe and provided a forum for manufacturers to showcase products and services… drawing more...
“Smart” Appliances Use Technology For Its Own Sake
As a group, we marketers have a bad habit that needs to be stopped. We take an idea, phrase or word that we think has meaning to consumers, then repeat it ad nauseum until it is utterly meaningless. Previous examples of terms we have mercilessly beaten into the ground...
Expansion in Bathroom Remodeling Propels Growth for Kleber & Associates
LUXE Linear Drains and Tile Doctor join agency’s client roster Atlanta – Dec. 20, 2018 – Kleber & Associates (K&A), a full service integrated marketing and public relations firm specializing in the home and building products industry, is leveraging a national...
How Brands Can Use Journalism To Reach Their Customers
It’s a tough time to be a journalist covering the building and remodeling industry. Or just about any trade industry, for that matter. Which also presents an opportunity for you as a home & building materials marketer to fill a void…if you do it right. Not long...
How to Innovate Building Product Marketing in the New Year
How to Innovate in the New Year The trusty garage may become a thing of the past. You know, the large spaces found in most American homes -- designed to accommodate two or even three cars -- but are just as often used for storing junk? Thanks to technology, the need...
Making Fire-Resistance a More Important Feature for Buildings
Climate change has lengthened dry seasons throughout the United States, resulting in more frequent and devastating wildfires. The U.S. Department of Agriculture predicts the areas in the U.S. affected by wildfires will likely double by 2050. Despite this fact, new...
3 Building Product ReBranding Lessons Learned From Donuts
Dunkin Donuts could have been years ahead of Starbucks, if they had only asked me It was many years ago (before I became committed to the building products marketing world) when I got my first lesson in sales & marketing alignment. I was 13 years old, and as many...
How Building Product Brands Can Create Loyalty
On any given day, people interact heavily with their iPhones, walk a mile in a pair of TOMS, drive to work in their Toyota and grab a Starbucks coffee after lunch. These iconic products thrive off of repeat customers who purchase items with predictable frequency....
Does Operations Deliver on Marketing’s Promise?
Occasionally, clients will come to us with a somewhat unusual assignment: to help them build their brand’s value quickly in preparation for an acquisition. It’s a process that has given us unique insights into brand marketing that hold some important lessons for all...
