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EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Millennials vs. Boomers – Where Should Building Product Brands Focus Their Attention?
What is the one word you’ve probably heard and read more than any other during the last 18 months? It’s contained in every third headline for articles on LinkedIn or in top publications like Fast Company and Fortune. It’s a word that represents a group that marketers...
Nest Gets Men
We’ve said it before and we’ll say it again. Having a deep understanding of the consumer mindset is a surefire way to create winning advertising. And when you do that, you form a connection with the consumer, and they know you understand them. The latest example comes...
How to Market Building Products for Black Friday and Cyber Monday Domination
With a few simple tweaks to your current marketing strategy, your business can have a coming out party and claim these high-dollar holidays as your own. Black Friday and Cyber Monday are two of the biggest holiday shopping events of the year — a brilliant marketing...
How to Combine Google Analytics with Social Media Activities to Build your Brand and Sell More Products
Despite it’s apparent complexity, using Google Analytics to discover more about your building materials business’ social media reach is fairly easy — and, it can reveal a lot about the success of your strategy Google analytics is the flagship data collection and...
Plumbing Giants Vie for Consumer Attention
The plumbing category is a bit of a conundrum. On one hand, brands in this space are fairly reliant on contractors and designers to influence consumers because, let’s be honest, homeowners don’t buy toilets or faucets very often. On the other hand, the plumbing...
Presidential Candidates: Who’s Best for the Housing Industry?
The housing crisis is an issue that needs to be faced and tackled by the next administration. Both presidential candidates have contrasting stances on the issue along with different backgrounds. Trump, a real estate mogul, should be better for housing, but his history...
Getting Inside Your Customers’ Heads
Knowing what consumers are thinking is the Holy Grail of advertising.
Whether it’s through research, experience, insights from the client, or just plain luck, when advertisers can get inside the head of their target consumers, they open up endless creative possibilities.
The trick, of course, is what to do with that knowledge. How to execute a creative approach that accurately captures that consumer mindset. In other words, create ads that make consumers think to themselves, “They get me.”
VIDEO: IWF 2016 Overview
Overview Video of the 2016 International Woodworkers Fair in Atlanta
Hardware was plentiful at 2016 IWF
There were plenty of products on display at the International Woodworking Fair held August 24 – 27 at the World Congress Center in Atlanta, and tradeshow attendees may have noticed there was no shortage when it came to hardware. Whether you’re a minimalist looking for...
Black Attack
By: Dominique Lescalleet For some, the color black has an ominous connotation, but at this year’s International Woodworking Fair, Aug. 24-27, 2016 in Atlanta, this dark hue outshone the rest of the spectrum. From glossy acrylic...
Sustainability meets Design
One of the more prominent themes promoted at IWF 2016 was environmentally friendly companies who generate products with that value in mind. M. Böhlke Veneer Corp. focuses on preserving the temperate hardwood forests that provide the raw material to produce their...
The Kleber Critique: Skipping the Middle Man… Lowe’s Becomes Their Own Media Channel
In this era of content marketing, brands are increasingly being presented with a challenge — and an opportunity — to reach audiences in new ways. That is requiring some new approaches that would have been unthinkable just a few years ago.
One of those new approaches is for brands to become their own media channels, instead of (or in addition to) relying on third-party print, broadcast and digital media to carry their messages.
