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EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Presidential Candidates: Who’s Best for the Housing Industry?
The housing crisis is an issue that needs to be faced and tackled by the next administration. Both presidential candidates have contrasting stances on the issue along with different backgrounds. Trump, a real estate mogul, should be better for housing, but his history...
Getting Inside Your Customers’ Heads
Knowing what consumers are thinking is the Holy Grail of advertising.
Whether it’s through research, experience, insights from the client, or just plain luck, when advertisers can get inside the head of their target consumers, they open up endless creative possibilities.
The trick, of course, is what to do with that knowledge. How to execute a creative approach that accurately captures that consumer mindset. In other words, create ads that make consumers think to themselves, “They get me.”
VIDEO: IWF 2016 Overview
Overview Video of the 2016 International Woodworkers Fair in Atlanta
Hardware was plentiful at 2016 IWF
There were plenty of products on display at the International Woodworking Fair held August 24 – 27 at the World Congress Center in Atlanta, and tradeshow attendees may have noticed there was no shortage when it came to hardware. Whether you’re a minimalist looking for...
Black Attack
By: Dominique Lescalleet For some, the color black has an ominous connotation, but at this year’s International Woodworking Fair, Aug. 24-27, 2016 in Atlanta, this dark hue outshone the rest of the spectrum. From glossy acrylic...
Sustainability meets Design
One of the more prominent themes promoted at IWF 2016 was environmentally friendly companies who generate products with that value in mind. M. Böhlke Veneer Corp. focuses on preserving the temperate hardwood forests that provide the raw material to produce their...
The Kleber Critique: Skipping the Middle Man… Lowe’s Becomes Their Own Media Channel
In this era of content marketing, brands are increasingly being presented with a challenge — and an opportunity — to reach audiences in new ways. That is requiring some new approaches that would have been unthinkable just a few years ago.
One of those new approaches is for brands to become their own media channels, instead of (or in addition to) relying on third-party print, broadcast and digital media to carry their messages.
Top 3 Digital Marketing Tips for Building Products
Top 3 digital marketing tips for your building materials business that can be established quickly, set on autopilot, and that offer a big return on investment.
The Kleber Critique: Trulia “Hammerfy” vs. Zillow “Obsessed”
Zillow & Trulia offer contrasting approaches to engaging customers (or not engaging them)
Zillow and Trulia offer nearly identical services to consumers searching for real estate. In fact, Zillow is the parent company to Trulia.
But their approaches to engaging customers (or not engaging them) couldn’t be more different, as seen in each company’s most recent marketing campaigns.
The Two Lead Generation Content Pieces that your Building Products Business must have to Remain Competitive
Because the competition in the building materials market remains fierce, this content strategy can give yours the boost it needs to take a top spot. At the end of the day, lead generation is the name of the game... for all of your marketing activities, how much...
Virtual Reality: Rethinking Traditional Showrooms and Tradeshow Booths
A new way of showcasing products and services is here: the virtual or augmented reality. And it is going to revolutionize how and where high-end products are sold. For decades, we have been trying to find inventive ways to give customers a multi-dimensional...
8 High-Impact Content Strategies to Give Your Building Materials Blog a World-class Upgrade
When it comes to establishing a building products blog that works for your brand, strategy is everything. If you’re ready to create a blog that does some seriously heavy lifting, we’re ready to show you the elements you need in place to give your content marketing...
