Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Influencer Marketing 2024 | 8 Tips for Building Product Brands
As we enter Q2, influencer marketing continues to grow – as a pivotal tool for business – especially the building products channel. Audiences are transitioning away from influencers solely rooted in blogging… and engaging more frequently with diverse...
Campaign Critique: What Building Products Can Learn From Furniture Brand Battles
In the world of home furnishings, few names evoke as much recognition as Ikea. Founded in 1943 in Sweden by Ingvar Kamprad, Ikea revolutionized the furniture industry with its flat-packed — self-assembled designs — and affordable price points. What started as a small...
Lessons Learned from KBIS/IBS 2024
Women Continue to Make Great Strides in the Industry This past Friday was International Women’s Day, and the theme was “Let’s inspire inclusion.” As our team participated at the Las Vegas Convention Center the week prior, we continued to consider the growing...
What Building Product Brands Can Learn From the Super Bowl
While ‘Clever’ Wins the Super Bowl…Building Products Marketers Should Be SmartWhen It Comes To Influencer Marketing Last year, Solo Stove – the brand of innovative smokeless firepits – unveiled a partnership with hip hop artist and noted cannabis enthusiast Snoop...
Building the Future: 3D Printed Homes and Strategies for Scale
Photo captured from the video, LATICRETE Brand Promises, posted to YouTube November 15, 2022 "LATICRETE’s intention is to bring our products – our technology – to everyone in the world. To help build better, greener, safer buildings." David A....
FenceTech Trade Show Report – Best New Product Review
Last week, the Kleber team participated at FENCETECH, the premier annual trade event for manufacturers and suppliers to the fence, gate, perimeter security and metal working industries. This year’s event was held in Nashville, and the atmosphere was professional and...
More Online Sales Growth Opportunities for Building Product Brands
When we last addressed this subject about a year ago – we cast our hopeful eyes forward – and offered suggestions for “best practice” recommendations to help Building Product Brands manage growth in the online sales channel. In reflection, perhaps we may have even...
CES 2024: Smart Home Trade Show Report
It’s that time of year again when the world’s leading tech manufacturers met to showcase their new and amazing products. This past week, global innovators unveiled groundbreaking advancements at the Consumer Electronics Show in Las Vegas. This year seems to have...
10 Digital Marketing Trends for Building Products in 2024
When it comes to digital marketing for builder products… staying ahead of trends is crucial for success. With the dawn of a new year, comes the opportunity to explore new, proven strategies to streamline effectiveness and boost results. Consider these 10 trends...
How to Maximize the Buyer’s Journey for Building Products
No doubt, you’ve discussed the concept of aligning with a buyer’s journey for your sales & marketing team. In the construction industry, the traditional buyer’s journey offers unique opportunities for Building Product Brands. Understanding that specific path is...
Empowering Women in Construction: Marketing Initiative-of-the-Year
Historically, at the end of every year, the team at Kleber and Associates has awarded a Campaign of the Year. This accolade always goes to a marketing campaign we thought rose above the rest. This year, we’re pivoting in a bit of a different direction… and our...
Our Top 5 Most Read Stories of 2023
The Home Depot: Outdoor Living in Focus The Home Depot released its second quarter results are seen as a key indicator of the strength of the overall home improvement business. While there were still some red flags in its numbers, they were smaller and perhaps a...
