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EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Case Study: 5 Tips for Building Product Brands in a TikTok Ban
Lawmakers across the West long have been concerned about TikTok's ties to China. They fear that a competitive government posture could access user data. Or use the platform for propaganda. In March, the US House of Representatives passed...
Spicy Lessons: What Building Product Marketers Can Learn From Chili Crunch
The world of gourmet food recently witnessed a heated debate with implications far beyond the kitchen. Celebrity chef David Chang – founder of the Momofuku restaurant group – attempted to trademark the term Chili Crunch. This move sparked outrage as chili crisp has...
Neuroaesthetics: This week’s Coverings Trade Show Report
Steve Kleber Featured at Coverings 2024 with a Presentation, “Neuroaesthetics: the Science of Beauty” This week, Atlanta played host to the most prominent annual event highlighting the latest innovations, trends and technologies in the North American Tile and Stone...
Campaign Critique: Trex Puts Sustainability Into Action
When it comes to environmental sustainability, actions speak louder than words. That's why the alliance between the Trex Company and REI Co-op is such a powerful action… it aligns with core values and promises of both brands’ audiences. And...
Building Better Brands: Two Flooring Leaders Share Their Secret Weapon
When it comes to building material sales, effective product marketing is the cornerstone of success. It's the voice that educates potential customers. Positions products and services in the market. And ultimately, helps to drive more sales. But for many...
How to Boost Engagement for Building Product Newsletters
In the age of information overload, marketers involved in building material sales face a constant battle for attention. All too often, one-size-fits-all newsletters end up buried in inboxes… unread and unappreciated. But consider what if that generic content – could...
What Wendy’s Hamburgers can teach us about Marketing Building Products
In the last week of February, the fast-food chain Wendy’s had a real PR problem on its hands. Their new CEO, Kirk Tanner, announced in an earnings call that one of the initiatives Wendy’s was planning to implement would be dynamic pricing. He promoted that new...
Influencer Marketing 2024 | 8 Tips for Building Product Brands
As we enter Q2, influencer marketing continues to grow – as a pivotal tool for business – especially the building products channel. Audiences are transitioning away from influencers solely rooted in blogging… and engaging more frequently with diverse...
Campaign Critique: What Building Products Can Learn From Furniture Brand Battles
In the world of home furnishings, few names evoke as much recognition as Ikea. Founded in 1943 in Sweden by Ingvar Kamprad, Ikea revolutionized the furniture industry with its flat-packed — self-assembled designs — and affordable price points. What started as a small...
Lessons Learned from KBIS/IBS 2024
Women Continue to Make Great Strides in the Industry This past Friday was International Women’s Day, and the theme was “Let’s inspire inclusion.” As our team participated at the Las Vegas Convention Center the week prior, we continued to consider the growing...
What Building Product Brands Can Learn From the Super Bowl
While ‘Clever’ Wins the Super Bowl…Building Products Marketers Should Be SmartWhen It Comes To Influencer Marketing Last year, Solo Stove – the brand of innovative smokeless firepits – unveiled a partnership with hip hop artist and noted cannabis enthusiast Snoop...
Building the Future: 3D Printed Homes and Strategies for Scale
Photo captured from the video, LATICRETE Brand Promises, posted to YouTube November 15, 2022 "LATICRETE’s intention is to bring our products – our technology – to everyone in the world. To help build better, greener, safer buildings." David A....
