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EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Barbie Movie Lessons for Building Product Brands
If you haven’t noticed, Warner Brothers just released last weekend a movie about a toy doll named Barbie. Really, the publicity machine surrounding the movie is nearly impossible to miss. Suddenly, everything’s coming up pink. The “experience” is a well-funded...
Campaign Critique: PPG Builds Brand Loyalty by Beautifying Schools
PPG takes a page from Apple’s playbook with a campaign to beautify schools around the world. The initiative will have a lasting impact on the communities it serves. And the students who see their products every day. It seems like summer just started, and we’re already...
How Much Content is Too Much for Building Products?
In 1996, Bill Gates wrote an essay titled “Content is King” for Microsoft’s website. Among the many other points made, he wrote this: “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting. The television...
Fed Decision and Lennar Earnings | Channel Analysis
Lennar Corp. – the nation’s second-largest home builder – this week posted net Q2 earnings of $872 million. Its net earnings per share of $2.94 beat Wall Street’s expectations. And total revenues for the quarter were just over $8 billion – topping the...
Lead Intelligence for Building Product Brands
Last month, AccuLynx’s announcement inspired us to review the wisdom of integrating a lead intelligence. After all, Acculynx is one of the leading providers of business management software for roofing contractors… leveraging Artificial Intelligence...
What Building Products Can Learn From Bed Bath & Beyond
Bed Bath & Beyond – a once-thriving home goods retailer – filed for bankruptcy on April 22, 2023. Important lessons can be learned in this cautionary tale… for marketing Building Product Brands. What started as single store in Springfield, NJ grew into a...
What Building Product Brands Can Learn From Starbucks
Sales and Marketing Alignment isn’t some catchphrase we picked up on LinkedIn or heard about in a TED Talk. K&A takes Sales and Marketing Alignment seriously. And we’re convinced that Building Product Brand leaders must celebrate this mission as a...
How Paint Trends Inform Economics | Survey-Analysis
The March jobs report on Friday showed a resilient economy and moderate inflation. While some economists and politicians have spent months forecasting a dire recession, our clients’ confident marketing budgets -- and K&A vital channel checks -- run counter to...
![[K&A] Paid Media and Earned Coverage Changes for Building Products](https://kleberandassociates.com/wp-content/uploads/2023/03/PESO2023_02-400x250.png)
[K&A] Paid Media and Earned Coverage Changes for Building Products
We’re strong believers in the PESO model of marketing and PR. But what does that mean exactly? PESO stands for Paid, Earned, Shared and Owned media. The acronym, developed by PR and social media expert Gini Dietrich, describes the framework for all of the...
Online B2B Marketplaces… Threat or Opportunity?
It’s no surprise to realize that nearly two-thirds of all business-to-consumer e-commerce sales occur on direct-to-consumer marketplaces. And with extensive study of consumer preferences for more choice and better pricing, e-commerce brand leaders...
What A Shampoo Brand Can Teach Us About Building Product Claims
For the past few months, the luxury hair care brand Olaplex has been fighting allegations of harm caused by their product. The accusations have graduated to legal complaints -- and on February ninth, 30 women filed a lawsuit -- claiming the company’s...
What ChatGPT Means For Building Product Brands
By now, just about everybody’s heard about ChatGPT. If you haven’t, ChatGPT (Chat Generative Pre-trained Transformer) is an artificial intelligence developed by OpenAI and launched in November 2022. It’s not the first technology of its kind… but it is...
