Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Sauder Cabinetry Names Kleber & Associates Agency of Record
ATLANTA (November 28, 2023) – Kleber & Associates (K&A), a full-service marketing and public relations agency focused exclusively on the building products industry, has been selected as agency of record by Ohio-based Sauder Building Products, a...
What Matters Now: 43 Days and The Home Depot
The Home Depot and popular opinion agree: the US economy is growing at a rate few could have predicted in 2020. Since then, the nearly constant predictions of a looming recession seem to have quieted in the face of a steady stream of economic good news. Based on...
How to Boost Engagement For Building Product Brands
In the ever-evolving landscape of Building Products marketing, email remains a powerful tool for reaching target audiences and nurturing business relationships. When executed correctly, email marketing can be a driving force behind lead generation, brand building and...
Proud to be Named Chairman of the NAHB Global Opportunities Board
Steve Kleber, founder of Kleber & Associates and president of the National Remodeling Foundation, has been appointed chairman for the 2023 - 2024 National Association of Home Builders (NAHB) Global Opportunities Board. As chairman, Kleber will lead efforts...
Campaign Critique: What Building Product Brands Can Learn From La-Z-Boy Recliners
Self-awareness is an attribute that’s in short supply these days. Especially when it comes to brands. Too often, we see brands trying to be something they’re not... and attempting to reach a higher caliber of customers. Perhaps it’s to bend to social pressure. Or to...
Campaign Critique: What Heinz Ketchup can Teach Home and Building Products
In the past two weeks, the design-oriented popular press has exploded with buzz regarding the activities of a boutique paint brand. And the world’s largest purveyors of ketchup. In case you missed it, Lick, a UK-based paint and wallcoverings brand, released a...
The Home Depot: Outdoor Living in Focus
Steve Kleber, founder of integrated marketing communications firm Kleber & Associates, and I recently discussed the opportunities in the growing outdoor living segment of the home renovation industry. Since Labor Day weekend is a time for some to embark on outdoor...
How to Achieve Remote Team Success for Building Product Brands
At K&A, our teams participate in more than our fair share of video meetings. On a nearly daily basis, we meet with clients and partners across the country -- in fact -- across the globe. Navigating multiple times zones and distributed work force members couldn’t...
Tulip Cooking Names Kleber & Associates Agency of Record
ATLANTA (August 21, 2023) – Kleber & Associates (K&A), a full-service marketing and public relations agency focused on the building products industry, has been selected as agency of record by Connecticut-based Tulip Cooking, the revolutionary manufacturer...
Barbie Movie Lessons for Building Product Brands
If you haven’t noticed, Warner Brothers just released last weekend a movie about a toy doll named Barbie. Really, the publicity machine surrounding the movie is nearly impossible to miss. Suddenly, everything’s coming up pink. The “experience” is a well-funded...
Campaign Critique: PPG Builds Brand Loyalty by Beautifying Schools
PPG takes a page from Apple’s playbook with a campaign to beautify schools around the world. The initiative will have a lasting impact on the communities it serves. And the students who see their products every day. It seems like summer just started, and we’re already...
How Much Content is Too Much for Building Products?
In 1996, Bill Gates wrote an essay titled “Content is King” for Microsoft’s website. Among the many other points made, he wrote this: “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting. The television...
