Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Trends & Highlights – Remodeling Show/Deck Expo 2012
Welcome to the Kleber & Associates blog! Here’s the latest on the Trends & Highlights – Remodeling Show/Deck Expo 2012 Baltimore played host this week to remodelers and contractors from across the country as well as manufacturers engaged in construction. In...
21St Century Building Expo Recap
Welcome to the Kleber & Associates blog! Here’s the latest on the 21St Century Building Expo Recap Last week, I attended the 21st Century Building Expo - celebrating its 10th anniversary in Charlotte, North Carolina. As the housing industry continues to make a...
Casual Market Recap 2012
Welcome to the Kleber & Associates blog! Here’s the latest on the Casual Market Recap 2012 The annual International Casual Furniture and Accessories Market welcomed members of the casual industry from across the globe to Chicago's Merchandise Mart, for a four-day...
How Housing and Hispanics Will Affect the Election
Here’s the latest on How Housing and Hispanics Will Affect the Election Just under two months away from the presidential election, two items are poised to affect the outcome more than they ever have in history: the housing market and Hispanic Americans. The economy...
Biggest Industry Trends at IWF Atlanta
Welcome to the Kleber & Associates blog! Here’s the latest on the Biggest Industry Trends at IWF Atlanta Our hometown of Atlanta, GA played host to the International Woodworking Fair this past week. During the event we sat down with leaders from Häfele America,...
What We've Learned From the Housing Recovery
Welcome to the Kleber & Associates blog! Here’s the latest on What We've Learned From the Housing Recovery As we hold our collective breath, cautiously optimistic that the housing recovery is in a sustainable recovery, what lessons should we learn? I read this...
Schemas for Your Brand
Welcome to the Kleber & Associates blog! Here’s the latest on Schemas for Your Brand We’re asked quite frequently about search engine optimization and how our clients can get the best search engine ranking. While the answer to that question used to be about...
Should Your Brand Go Social?
Welcome to the Kleber & Associates blog! Here’s the latest on Taking Your Brand Social It may seem like everyone is aboard the social media train (and they probably are). But just because everyone else is doing it – should your brand go social too? Here are...
5 Tips for Pitching to Trade Publications
Welcome to the Kleber & Associates blog! Here’s the latest 5 Tips for Pitching to Trade Publications Trade publications are perhaps one of the most important PR tools for home and building professionals. They are the perfect vehicle to reach a very focused target...
Get My Attention With Three Words
Welcome to the Kleber & Associates blog! Here’s the latest on Choosing Your Words Wisely It is with a heavy heart that I must confess that I am not a blogger…my attention span is much shorter than that. But so are the attention spans of the reporters I pitch to....
The Un-Motivational Speech
Welcome to the Kleber & Associates blog! Here’s The Un-Motivational Speech Today, my mind is cluttered not with the nurture of the business – but with the nature of the beast. We all want to succeed. We need to be the best for ourselves, our clients, our bosses,...
"Good" Problems For Housing? – Monthly Industry Review
After years of glut, could we actually be facing a housing shortage? June inventory of homes has plummeted 24% in the last 12 months, the largest annual drop in some 30 years. June’s existing home prices were up almost 8%, the strongest since February 2006 and the...
