Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Fiber Cement Gaining Popularity
Nichiha Sierra Premium Shake Numbers released last week by research firm the Freedonia Group say consumer demand for siding in the U.S. is expected to climb a healthy 6.5 percent per year through 2014. The Cleveland-based market research firm attributed the gains to a...
FTC Says Kids Need to Understand Advertising
A new initiative sponsored by the Bureau of Consumer Protection wing of the Federal Trade Commission (FTC) features a rather novel take on educating kids and ‘tweens’ on the effect of advertising on their young lives. The initiative takes the form of a website called...
How your home can improve your health
Welcome to the Kleber & Associates blog! Here’s the latest on How your home can improve your health. Not many of us think about our backs or joint pain when selecting pieces for our home’s décor. Color, style, aesthetic appeal and price typically consume our...
Home Star Passes in House; Senate Vote Looming
Like its venerable (and controversial) Energy Star predecessor, the Home Star bill would pave the way for homeowners and contractors to reap the benefits from energy-efficient and “green” projects. Michigan Congressman Sander Levin announced last week that the House...
Coverings 2010 Report
Coverings, the tile and stone exhibition and conference, took place in Orlando from April 27--30. By all measures it was a successful show. Coverings reported a 7 percent increase in attendance over 2009's 22,000 attendees. Zoe Voigt, tile writer and author of Tile...
The 3 C’s for Home Builders
Welcome to the Kleber & Associates blog! Here’s the latest on The 3 C’s for Homebuilder Marketing. Gale Steves, author of the recently-published book “Right Sizing Your Home,” sat down with K&A to discuss how home builders have been marketing their homes...
K/BIS 2010 Report
Though smaller in size and attendance than some years past, K/BIS 2010 – in my humble opinion – had a more positive and optimistic vibe despite the numbers. A smaller footprint and more compact booths gave the illusion of better traffic. Nielsen Expositions, the firm...
How we celebrated Earth Day 2010
K&A Green Team on Earth Day As millions of people around the globe recognized Earth Day yesterday, so too did our K&A Green Team. Some of the K&A staff along with our friends at Nichiha disconnected from the grid for a while to help out at a local park. We...
Where Health and Sustainability Meet
K&A's trip to the GREENGUARD offices The “green movement” as we think of it today has gone through a considerable amount of changes since Rachel Carson’s landscape changing book Silent Spring and the legislative fervor of the 1970s. But somewhere between Teddy...
Who to See at K/BIS: My Great 8
I look forward to the annual Kitchen and Bath Industry Show every year, anxious to see which trends and products will prevail. As homeowners continue to remodel and upgrade, they'll focus on the two most-used rooms of the home: the kitchen and the bathroom. Because of...
Keep An Eye Out For PACE
Property-Assessed Clean Energy programs, commonly referred to as PACE, are poised for major growth as more municipalities consider legislation that would allow homeowners this new way to pay for energy efficient retrofits. Here’s how it works. A local government...
K/BIS Trend Watch: Kitchen & Bath’s Top 10
The kitchen and bathroom are the two most-used rooms in your home, so shouldn’t they be first in line for a face lift? A common misconception is that these remodels have to cost a fortune. However, many kitchens and baths already have great elements and can be...
