Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
How we celebrated Earth Day 2010
K&A Green Team on Earth Day As millions of people around the globe recognized Earth Day yesterday, so too did our K&A Green Team. Some of the K&A staff along with our friends at Nichiha disconnected from the grid for a while to help out at a local park. We...
Where Health and Sustainability Meet
K&A's trip to the GREENGUARD offices The “green movement” as we think of it today has gone through a considerable amount of changes since Rachel Carson’s landscape changing book Silent Spring and the legislative fervor of the 1970s. But somewhere between Teddy...
Who to See at K/BIS: My Great 8
I look forward to the annual Kitchen and Bath Industry Show every year, anxious to see which trends and products will prevail. As homeowners continue to remodel and upgrade, they'll focus on the two most-used rooms of the home: the kitchen and the bathroom. Because of...
Keep An Eye Out For PACE
Property-Assessed Clean Energy programs, commonly referred to as PACE, are poised for major growth as more municipalities consider legislation that would allow homeowners this new way to pay for energy efficient retrofits. Here’s how it works. A local government...
K/BIS Trend Watch: Kitchen & Bath’s Top 10
The kitchen and bathroom are the two most-used rooms in your home, so shouldn’t they be first in line for a face lift? A common misconception is that these remodels have to cost a fortune. However, many kitchens and baths already have great elements and can be...
Bathroom Design & Product Trends from idéobain 2010 – Our Report from Paris
idéobain 2010 just wrapped up, and if its traffic and interest is any indication, 2010 will be a much better year for the Kitchen and Bath industry in France, if not Northern Europe as a whole. This leading bathroom trade show occurs every other year in Paris, drawing...
Cool Ways to Save Water
Welcome to the Kleber & Associates blog! Here’s the latest on Cool Ways to Save Water Modern appliances and futuristic home goods offer an interactive and precise user experience that promises to be both efficient and mind blowing. Despite recent trends that put a...
A View from SURFACES … If you couldn't be there
Surfaces Expo continues to exhibit a broad view of flooring trends, flooring technology advancements and refreshing flooring ideas. This year the industry rallied, with traffic up approximately 15% over last year. Perhaps we are beginning to see, ever so slightly,...
Kitchen Trends: Then, Now and the Future
Where are your fondest memories in your home? Most would say the kitchen, a celebrated room that not only offers the comfort of good food, family times and great company, but also promises the biggest return on investment in terms of upgrades. Today, the kitchen is an...
The Newest Way to Reach Customers and Enhance Interaction
Imagine being able to interact with your customers at the exact moment they see your product on the shelf, view your ad or read an article about your product. Imagine engaging with your customers the moment they shop for your product – or better yet, the moment in...
Steve Kleber "On the House" with the Carey Brothers at IBS 2010
Last week's International Builders Show in Las Vegas drew a lot of attention to the home and building industry, the housing market and economy. I was fortunate enough to sit down with the Carey Brothers and Rebecca Cole as they broadcast their national radio show "On...
Sustainable Design: An Intro to the Green Lifestyle
Welcome to the Kleber & Associates blog! Here’s the latest on Sustainable Design: An Intro to the Green Lifestyle In today’s world where living a green life is all the rage and eco-friendly is labeled on every other product in the store, more and more people are...
