Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
CAN THE MARKETING MAKE THE MAN? Obama’s Presidential Campaign: A Flawless Media Campaign of the Old and the New
Any marketer knows that the creation and implementation of an effective media campaign is a marathon of both the mind and matter . . . a demonstration of endurance, persistence and creative strategy that can give you a leg up on your competition. This is especially...
Fallen Comrades
We lost some big names in journalism in 2008 including William F. Buckley, Jr., Tim Russert and Tony Snow. Unfortunately, I did not have the privilege to call these men my friends or even coworkers. I have never personally met any of them. Even so, they are my fallen...
Marketing Home Products Through Social Networking: Top Five Ways to Win Now with Social Media
With the popularity of social networking, sites like Facebook and Twitter are shaping a new way to communicate to the buying public. Today’s ever-evolving online technology is a major contemporary force for connecting with your target audience. According to Forrester...
Kleber & Associates' Home Market Audience Roundup: A Glimpse at the Hottest Audiences from the Latest Studies
Marketing is all about having a clear understanding of the various consumer groups driving your industry. To keep up with today’s complex consumers, my agency regularly embarks on market research that uncovers the unique demographics and values of the attitudinal...
In the Company of McCartney, Trump, Clinton and Curtis: The Changing Face of the Over 50 Crowd
The 50+ crowd used to be embodied by grey-haired old folks sitting in sunny retirement villages knitting and reminiscing about the golden days of their yesteryears. It is no surprise, once again, Baby Boomers (those 78 million Americans born between the years 1946 and...
HEALTHY HOUSING MARKET OPPORTUNITIES:Elevate Market Share by Looking to Disregarded Demographics
Despite the NAR and Commerce Department reporting an overall decrease in existing home sales and a drop of single-family home construction in June, there is hope on the horizon. A number of the nation's regions are displaying modest growth in previously owned home...
HOT NEWS FROM PCBC 2008: K&A has everything you need to know about the California event
With an overall theme of dialogue, attendees at the 2008 Pacific Coast Builder's Conference were recently welcomed back to the Moscone Center in San Francisco for three days of viewing and presenting the coolest new products, networking, educational conferences and...
TO TELL THE TRUTH…What consumers really think about your brand
Since the inception of corporate marketing, marketing professionals have posed the same two questions: what really drives consumer-purchasing habits? And, how can I use this information to increase my bottom line? Uncovering consumer inspiration One of my recent blogs...
SBS AND PCBC® 2008 PREVIEW: Get an Advance Look from K&A
June 2008 marks two of the building industry's highly anticipated events the Southern Building Show & Conference (SBS) and PCBC. First up is SBS held this year in Kleber & Associates' (K&A) own Atlanta backyard. Then it's off to San Francisco to...
Take Advantage of a Potential Bottom Forming in the Housing Slump
Existing home sales posted a February increase of 2.9 percent, the first increase since July, as reported by the National Association of Realtors (NAR). The surprising boost challenged analyst forecasts of yet another decrease and helped reduce the swollen inventory...
MAY IS NATIONAL REMODELING MONTH: A Glimpse at Forward Remodeling Trends
Dual-Home Offices Despite the current state of the housing market and uncertain condition of the U.S. economy, the remodeling industry continues to experience growth. In honor of National Remodeling Month, it's only fitting to look around the corner to the future...
LUXURY BRANDING IN A “LOW” TIME
Despite some popular beliefs amid the barrage of negative media reports, the luxury housing market remains strong. The majority of today’s high-end consumers aren’t in danger of losing their homes. In fact, luxury homes, and the products installed in them, continue to...
