Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Housing Market Update
Communications agencies are often faulted for putting positive spins on potentially dire situations. Since the end of last year, the major news media outlets have painted a gloomy picture of the housing market and its effect on the economy. We have closely watched the...
Biofilia and You: What You Should Know
What sounds like a communicable disease just might help to drive the green building and quality-verses-quantity home building trends. "Biofilia" refers to why human beings function positively in environments we deem "comfortable" due to our evolutionary heritage. This...
Price or Value? Competing in a Tough Building Market
There is one thing about the trough of business cycles – it kick-starts the Mother of Invention. One fascinating observation within the housing slow-down relates to builder-supplier relationships and how business creativity stabilizes and even moves an industry...
Some Positive Housing Market Foundations to Build On
The continuing “Chicken Little†talk in some housing market circles has had implications on our economy. We want to highlight some housing market segments that are doing quite well according to the latest research. “Residential Design and Build†is the only...
Maintaining Your Edge with an Effective Website Evaluation
There is a huge demand for clients wanting to re-evaluate their company branding efforts by starting with their websites. As we mentioned in Time Brings Diamonds and Rust, the internet stands still for no one and that usually means built-in obsolescence. Here is an...
Single Women have Buying Power
"If she has to ask, it's too late . . ." We are referring of course to one of the credos of marketing to women. Single women to be exact and for the first time in America's history, they are becoming a more important segment in the home-buying market. While married...
Outdoor Living — A Growing Opportunity
Americans love relaxing outdoors and it's a growing opportunity according to a new white paper, "Outdoor Living: A New Landscape for Consumers," recently released by Kleber & Associates along with research partner, Standpoint Marketing Research. With spring well...
Time Brings Diamonds and Rust to the Communications Industry
We both know what memories can bring – they bring diamonds and rust . . .†- Joan Baez We’ve all heard the adage about time: there’s never enough of it. We counter that time’s not the issue, but what we do with our available time that makes a difference in...
It's Spring and the Housing Market is Coming Up Roses
Funny thing about human nature. . . When times are good, we think they’ll last forever as we put our due diligence on cruise control. When changes in the markets occur we’re still running around in the toga wondering where the party went. By now, most everybody in...
Using the Power of Color to Build a Brand
What can happen when a product is differentiated solely on its color? Owens Corning produced its now famous fiberglass insulation in 1956 with the idea of making it a very visible color, red. They had trouble getting the red color they wanted in the dying process, so...
Keep Your Brand Positive in a Negative Housing Market
There is nothing like a dip in the home building market to magnify your brand – both the good and the bad. We repeat: there is nothing that shows your company’s strengths and/or weaknesses like a time when demand for your...
Some Stats show that we may not be in a "Housing Slump" Afterall
At K&A, we represent clients that are exclusively selling their products in the building and home products channels; therefore, it is no secret that experiencing a depressed housing market makes everyone cautious. Sometimes it’s not easy to gage the depths of...
