Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Magnet Mishap, Toxic Lead Paint:
What is Matel's Future and How Does this Affect You and the Home Industry? We’ve all heard about the Mattel recall. Since the year 2000, more than 15 million products have been recalled by the largest U.S. toymaker – 9.5 million of those on Tuesday. In the aftermath,...
Get to the Point: How to Effectively Communicate in Marketing Materials
It's simple. If people are interested in what you're saying, they'll continue paying attention as long as you're sharing new and valuable information. And how do you accomplish this? Below are six ways to create content that packs a punch: Be simple and straight...
Be Truthful About Marketing Green Home Products: 5 Reasons Why Companies Shouldn’t “Greenwash”
Green and environmental marketing has exploded in the last year. A study conducted by TerraChoice of 12 large U.S. stores found more than 1,700 products boasting green credentials. Despite efforts by the Federal Trade Commission, green marketing claims are virtually...
Not All Publicity is Good PR
Despite its popularity, the saying "all PR is good PR" couldn't be farther from the truth. Take, for example, the recent indictment of Michael Vick. Now that's a PR nightmare. In a country where you’re innocent until proven guilty, the court of public opinion is often...
Resurrecting “Green” Marketing
Today's consumers are constantly being inundated with news-related information about the environment and how to live a healthier, more fulfilled lifestyle. It seems that everywhere you look, more and more consumer products are being labeled eco-friendly and...
What’s in a Name?
Just as the brand name Starbucks resonates prosperity and the feeling of needing "celebrity cash" to purchase a simple cup of Joe, companies worldwide are carefully selecting company brand names and aligning themselves with other companies that equate their brands...
The Myths About Business Planning
The lazy, hot days of summer are the perfect time for strategic planning. These months at the majority of marketing agencies tend to bring about planning fever, and with that, an in-depth analysis of what was and was not effective in regards to business development. I...
Housing versus Remodeling
We’ve all heard about it and feared it – the inevitable slowing of the housing market. A recent article featured on CNNMoney.com confirmed our worries when suggesting we’ve entered a period of the “weakest home sales in four yearsâ€. So, where does this leave...
Housing Market Update
Communications agencies are often faulted for putting positive spins on potentially dire situations. Since the end of last year, the major news media outlets have painted a gloomy picture of the housing market and its effect on the economy. We have closely watched the...
Biofilia and You: What You Should Know
What sounds like a communicable disease just might help to drive the green building and quality-verses-quantity home building trends. "Biofilia" refers to why human beings function positively in environments we deem "comfortable" due to our evolutionary heritage. This...
Price or Value? Competing in a Tough Building Market
There is one thing about the trough of business cycles – it kick-starts the Mother of Invention. One fascinating observation within the housing slow-down relates to builder-supplier relationships and how business creativity stabilizes and even moves an industry...
Some Positive Housing Market Foundations to Build On
The continuing “Chicken Little†talk in some housing market circles has had implications on our economy. We want to highlight some housing market segments that are doing quite well according to the latest research. “Residential Design and Build†is the only...
