Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Show Review Trends: IBS-KBIS 2023
Last week over 200,000 housing and design professionals from across the globe flocked to Las Vegas – to experience more than 1,800 exhibitors -- showcasing the latest housing products across some one million square feet of exhibit space. The NAHB’s International...
Kleber & Associates Launches Three New Clients At IBS/KBIS
This week, hundreds of thousands of design and construction professionals will come together… for the largest annual gathering of North America’s design and construction industry. Design & Construction Week features the co-location of the National Association...
Campaign Critique: The Home Depot Docuseries – “Behind The Apron”
If there’s one goal building products brands are seeking to accomplish -- or at least should be -- it’s to stand out from the competition. Rather than, getting lost in the "sea of sameness." The challenge continues to be, is that there often isn’t much “new” or...
Here Comes the Sun – Why more U.S. households are setting their sights on solar
Steve Kleber, founder of integrated marketing communications firm Kleber & Associates, and I recently discussed the growing momentum -- and opportunities -- for microgrids and how they will impact the building industry. ~ Chris Luzar, Frohman & Associates...
10 Digital Marketing Trends for Building Products in 2023
Despite entering the new year amid a backdrop of 40-year-high inflation, the current sales and marketing landscape provides a “once-in-a-generation” opportunity for progressive building product brands to reengineer the business process. In fact, a unique combination...
2023: How Building Product Brands Can Make Evergreen Content Fresh Again
Happy New Year! 2022 was a productive year for the K&A team and we hope it was for you too. Before chasing down the promise that a new year brings, however, we always take a moment to look back at the previous year first. After all, there...
Campaign Critique: SaferMe Promotes Use of Spotcast QR Codes
Technology moves fast. Yet, adoption often can appear slow. Every once-in-a-while, a brand imagines a new application for a proven tech tool. And helps to propel our construction channel forward. An example of this phenomenon is QR codes -- the curious black-and-white...
Supply Chain Disruption & Strategies for Building Product Marketing
It’s not news that the supply chain is experiencing unprecedented challenges. Now that the holidays are upon us, the supply chain is under even more pressure to “deliver the goods.” And consumers are facing another holiday season rife with shortages and delays. These...
Five Ways to Measure Social Media Success for Building Product Brands
One of the highest returns on investment for client brands continues to be influencer marketing. As such, our team relies on a set of metrics… to measure each campaign’s effectiveness. While we consider a host of benchmarks -- for example, sentiment, share of...
Q3 Earnings: The Home Depot and Lowe’s
Lowe’s reported quarterly results this week, beating on both the top and the bottom lines -- and raised its annual revenue guidance both on revenue and profits – based on the strength in home improvement trends. Yes, homeowners continue to invest… as their equity...
Show Review – Noteworthy New Products at PSP / Deck Expo 2022
This past week, thousands of attendees from all 50 states and more than 60 countries congregated in Las Vegas at the International Pool | Spa | Patio Expo. Co-located with Deck Expo, the combined show brings together every segment of the industry --...
How Green Friday Is Gaining Traction on Black Friday
The day after Thanksgiving -- has been known as “Black” Friday since the 1950s. Yet, it wasn't until the 1980s that the term became widely accepted as marking the beginning of the holiday shopping season… when retailers transitioned from being in the red......
