The lazy, hot days of summer are the perfect time for strategic planning. These months at the majority of marketing agencies tend to bring about planning fever, and with that, an in-depth analysis of what was and was not effective in regards to business development. I...
There is one thing about the trough of business cycles – it kick-starts the Mother of Invention. One fascinating observation within the housing slow-down relates to builder-supplier relationships and how business creativity stabilizes and even moves...
There is a huge demand for clients wanting to re-evaluate their company branding efforts by starting with their websites. As we mentioned in Time Brings Diamonds and Rust, the internet stands still for no one and that usually means built-in obsolescence. Here is an...
We both know what memories can bring – they bring diamonds and rust . . .†– Joan Baez We’ve all heard the adage about time: there’s never enough of it. We counter that...
What can happen when a product is differentiated solely on its color? Owens Corning produced its now famous fiberglass insulation in 1956 with the idea of making it a very visible color, red. They had trouble getting the red color they wanted in the dying process, so...
