Welcome to the Kleber & Associates blog! Here’s the latest on Powerful Women & the Forgotten Man Have we gone too far? A 1978 Virginia Slims magazine ad reads, “Back then, every man gave his wife at least one day a week out of the house.” The...
A new initiative sponsored by the Bureau of Consumer Protection wing of the Federal Trade Commission (FTC) features a rather novel take on educating kids and ‘tweens’ on the effect of advertising on their young lives. The initiative takes the form of a...
Marketing Home Products in a Changing Marketing Landscape As we all know, planning season is upon us…and what better way to prepare for our 2010 marketing plans then to identify the home products marketing trends for the upcoming year? At K&A, we explored...
When analyzing your marketing campaigns and customer relationship programs, you need to address loyalty or reward programs, according to a new study. A new white paper by the loyalty marketing consultancy Colloquy, titled “After the Meltdown: Consumer Attitudes...
According to an article in MediaPost, “Today’s luxury industries are confronting a convergence of two trends: Boomers entering a life stage when traditional materialistic values become less important, and A recessionary economy that for many has decimated...
Clients Want More of it, PR Pros Agree According to a recent survey of 520 international public relations professionals conducted by the Institute for Public Relations (IPR), as reported by MediaPost, clients are asking their public relations agencies to measure in...
