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AIA Show: 3 Tips on How to Best Connect with Architects

AIA Show: 3 Tips on How to Best Connect with Architects

In a recent post from the industry influencer in his Whizard Strategy blog, Mark Mitchell observes that the AIA Show historically has been very “ineffective” for building materials manufacturers who exhibit at the show. Far be it from me to argue. Yet, in...
AIA 2015: Observations from the K&A Team

AIA 2015: Observations from the K&A Team

It’s a rare opportunity for us to experience a home and building industry trade show right in our back yard, so when the moment arises, we take advantage. This year the K&A team made the trek to AIA Atlanta, the American Institute of Architects Conference...