With the April 15th tax filing deadline this week, independent contractors across the country are looking for reliable, affordable support to help get their finances in order. Enter The Home Depot. At first glance, the nation’s largest home improvement retailer...
Now more than ever, building product brands face a unique challenge: remaining both culturally relevant – and indispensable – to audiences. As expectations continue to grow, communities will demand more than mere functional solutions. Instead, top...
While marketing will continue to evolve, one shift remains on an upward trajectory: influencer marketing is no longer merely a trend… it’s a fundamental strategy. Recently, Unilever announced a significant pivot, allocating 50% of its brand marketing...
Recently, Etsy – the online marketplace for handmade goods – launched a new marketing mission, “Keep Commerce Human”. The campaign spotlights its sellers, while addressing the rise of automation and mass production… as threats to...
When you think of a building materials marketing campaign, promotional messaging traditionally is geared toward either building owners or contractors. After all, both audiences seek to learn about the latest products and technological innovations. But Trane...
Our team’s coverage of the International Builders’ Show (IBS) and Kitchen & Bath Industry Show (KBIS) 2025 continues from last week. The annual experience – after all – was simply more comprehensive than a single review could contain. In...
