The homebuilding marketing landscape is transforming with channel expectations shifting towards personalization, wellness and resilience. As we recognize “Our Power, Our Planet” theme from Earth Day this week, audiences are prioritizing homes that align...
The question hangs in the air like dust at a demolition site: “Is SEO dead in building products marketing?” With the rise of AI-powered platforms like ChatGPT, Perplexity and Genesis… it’s a question that marketing leaders, sales executives,...
With the April 15th tax filing deadline this week, independent contractors across the country are looking for reliable, affordable support to help get their finances in order. Enter The Home Depot. At first glance, the nation’s largest home improvement retailer...
Now more than ever, building product brands face a unique challenge: remaining both culturally relevant – and indispensable – to audiences. As expectations continue to grow, communities will demand more than mere functional solutions. Instead, top...
While marketing will continue to evolve, one shift remains on an upward trajectory: influencer marketing is no longer merely a trend… it’s a fundamental strategy. Recently, Unilever announced a significant pivot, allocating 50% of its brand marketing...
Recently, Etsy – the online marketplace for handmade goods – launched a new marketing mission, “Keep Commerce Human”. The campaign spotlights its sellers, while addressing the rise of automation and mass production… as threats to...
