Each year our team’s economic reports help provide our clients with direction. Confidence or concern. Smooth sailing or rougher waters. At mid cycle, the story this year is more nuanced. Yet signal-to-noise metrics provide opportunities for building product...
Rebrands in the building products industry are rarely mere cosmetic exercises. More often, they signal something larger happening. Ownership changes, operational expansion and portfolio integration are traditional trigger events. Or simply shifting market ambitions....
For years, building product brands could rely on a relatively predictable growth environment. Steady project flow. Familiar specification cycles. Established dealer relationships. And brand preference built over time. That environment has changed. Project timelines...
For years, the digital strategy playbook had a familiar starting point. Rank on Google. Earn the click. Land the visit. Convert the lead. That model still matters. But it is no longer enough. AI search dominates the conversation today. And for good reason....
When Apple announced this week that Tim Cook would hand the CEO baton to John Ternus, the story was not simply about succession. It was about the opportunity to extend a brand’s most important asset. Trust. Cook has shared what Steve Jobs advised him before he...
Short-form video has quietly become one of the highest priorities – and a pressure test – to lead brand content. Audiences seek to understand how solutions work. They want proof and clarity. Yes, most importantly, they want to view products in action. For...
