Blog Archives - Kleber and Associates

Kleber & Associates Launches Three New Clients At IBS/KBIS

This week, hundreds of thousands of design and construction professionals will come together… for the largest annual gathering of North America’s design and construction industry. Design & Construction Week features the co-location of the...

Campaign Critique: The Home Depot Docuseries – “Behind The Apron”

If there’s one goal building products brands are seeking to accomplish — or at least should be — it’s to stand out from the competition. Rather than, getting lost in the “sea of sameness.” The challenge continues to be, is that...

Here Comes the Sun – Why more U.S. households are setting their sights on solar

Steve Kleber, founder of integrated marketing communications firm Kleber & Associates, and I recently discussed the growing momentum — and opportunities — for microgrids and how they will impact the building industry. ~ Chris Luzar, Frohman &...

10 Digital Marketing Trends for Building Products in 2023

Despite entering the new year amid a backdrop of 40-year-high inflation, the current sales and marketing landscape provides a “once-in-a-generation” opportunity for progressive building product brands to reengineer the business process. In fact, a unique...

2023: How Building Product Brands Can Make Evergreen Content Fresh Again

Happy New Year! 2022 was a productive year for the K&A team and we hope it was for you too. Before chasing down the promise that a new year brings, however, we always take a moment to look back at the previous year first. After all, there...

Campaign Critique: SaferMe Promotes Use of Spotcast QR Codes

Technology moves fast. Yet, adoption often can appear slow. Every once-in-a-while, a brand imagines a new application for a proven tech tool. And helps to propel our construction channel forward. An example of this phenomenon is QR codes — the curious...