Trade Show Review: Newest Outdoor Living Innovations

Trade Show Review: Newest Outdoor Living Innovations

This past week in Dallas, some ten thousand industry professionals from all 50 states and more than 60 countries participated at the International Pool, Spa & Deck Expo. The combined show brings together every segment of the industry – including...
How YouTube Delivers for Building Product Brands

How YouTube Delivers for Building Product Brands

Soccer is receiving much deserved expanding attention with Leo Messi’s “hat trick” – coming off the bench in the second half – to win in the season finale last week. In fact, Inter Miami broke the MLS record… with 74 points for the...
Why Putting on Shoes at Home Depot Makes for Success

Why Putting on Shoes at Home Depot Makes for Success

It was reported by Bloomberg this month, The Home Depot is requiring all employees — including senior management executives — to work a full eight-hour shift in a store once per quarter… designed to support and engage with point-of-purchase customer...
What Boxed Soup… Can Teach Us About Building Products Branding

What Boxed Soup… Can Teach Us About Building Products Branding

The High Holiday season concluded last weekend for our Jewish audience community, and the event reminded us of a highly relevant marketing lesson to consider. It’s a story about how a well-known legacy brand launched a seamless, strategic marketing campaign this...
How Housing and Hispanics Will Affect the Election

How Housing and Hispanics Will Affect the Election

Just over five weeks away from the presidential election, two items are poised to affect the outcome more than they ever have in history: the Housing Market and Hispanic Americans. The Hispanic and Latinx community is among the largest demographic groups in the U.S.,...