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Lead Intelligence for Building Product Brands

Lead Intelligence for Building Product Brands

Last month, AccuLynx’s announcement inspired us to review the wisdom of integrating a lead intelligence. After all, Acculynx is one of the leading providers of business management software for roofing contractors… leveraging Artificial...
What Building Products Can Learn From Bed Bath & Beyond

What Building Products Can Learn From Bed Bath & Beyond

Bed Bath & Beyond – a once-thriving home goods retailer – filed for bankruptcy on April 22, 2023.  Important lessons can be learned in this cautionary tale… for marketing Building Product Brands. What started as single store in Springfield,...
What Building Product Brands Can Learn From Starbucks

What Building Product Brands Can Learn From Starbucks

Sales and Marketing Alignment isn’t some catchphrase we picked up on LinkedIn or heard about in a TED Talk. K&A takes Sales and Marketing Alignment seriously. And we’re convinced that Building Product Brand leaders must celebrate this...
How Paint Trends Inform Economics | Survey-Analysis

How Paint Trends Inform Economics | Survey-Analysis

The March jobs report on Friday showed a resilient economy and moderate inflation. While some economists and politicians have spent months forecasting a dire recession, our clients’ confident marketing budgets — and K&A vital channel checks — run...
Online B2B Marketplaces… Threat or Opportunity?

Online B2B Marketplaces… Threat or Opportunity?

It’s no surprise to realize that nearly two-thirds of all business-to-consumer e-commerce sales occur on direct-to-consumer marketplaces. And with extensive study of consumer preferences for more choice and better pricing, e-commerce brand...