What Building Product Brands Can Learn from Starbucks
The United States is an economy driven by consumer spending. In fact, those purchases account for almost 70 percent of the annual U.S. GDP. Whether or not a brand sells directly to end users, what happens on the consumer side of the economy… serves as...
Campaign Critique: GAF’s New Initiative Is “Cool” Marketing
It’s been a really (really) hot summer. Fall is just around the corner, but — in many parts of the country — temperatures remain at record highs. GAF is leading an initiative to be a part-of-the-solution with their Cool Community Project....
How to “Influence the Influencers” | Ebook
Social media has moved far beyond the novelty stage — and for many — is an integral part of daily life. All the while, suburban homeowners are scooping up products mentioned by home and lifestyle influencers like Chip and Joanna Gaines. Home cooks are...
Show Report: Cabinetry Innovation Trends at IWF 2022
The K&A team participated at The International Woodworking Fair (IWF) this past week… and we’re pleased to report that the show was alive with innovative new products and palpable channel confidence. The woodworking industry clearly didn’t pause...
How Building Product Marketers Can Support Contractors
Selling a product that requires trained and experienced installers can be challenging. Yet, it’s critically important to get this mission right. After all, general contractors are the gatekeepers to those installers… and knowing how to market and sell to...
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