How to “Influence the Influencers” | Ebook

How to “Influence the Influencers” | Ebook

Social media has moved far beyond the novelty stage — and for many — is an integral part of daily life. All the while, suburban homeowners are scooping up products mentioned by home and lifestyle influencers like Chip and Joanna Gaines. Home cooks are...
Show Report: Cabinetry Innovation Trends at IWF 2022

Show Report: Cabinetry Innovation Trends at IWF 2022

The K&A team participated at The International Woodworking Fair (IWF) this past week… and we’re pleased to report that the show was alive with innovative new products and palpable channel confidence. The woodworking industry clearly didn’t pause...
How Building Product Marketers Can Support Contractors

How Building Product Marketers Can Support Contractors

Selling a product that requires trained and experienced installers can be challenging. Yet, it’s critically important to get this mission right. After all, general contractors are the gatekeepers to those installers… and knowing how to market and sell to...
Campaign Critique: LIXIL Americas Targets the Next Generation

Campaign Critique: LIXIL Americas Targets the Next Generation

From a very early age, kids are asked what they want to be when they grow up. They almost never answer that they want to work in the construction or building trades. That needs to change. Fortunately, some forward-thinking brands are working to make a difference....