The annual Coverings show is the largest Tile & Stone conference in North America. Held this past week in Las Vegas, The Global Experience featured 750 vendors from more than 30 countries. Professionals from all segments of the industry participated at...
Responsive customer service is designed to foster commitment and trust. Yet when most people hear the phrase “customer service,” their typical understanding is from the end user’s point of view. But we must remember that customer service — and...
Recently, Joe Rogan lamented the death of comedic movies while talking with a guest on his podcast. In this era of extreme political correctness, being even the slightest bit offensive is a cardinal sin. To prove their point, Rogan and his guest said that a movie like...
Steady, consistent dialogue strengthens connections in business relationships… as much as it does in personal ones. For a brand, that dialogue can be summed up as brand voice. Put simply, a brand voice is the language and tone delivered by a brand. It...
Nostalgia can be defined as “sentimental.” Or a yearning desire for the past. It’s the warm and fuzzy feeling that surrounds us all… when we recollect positive times from yesteryear. Of course, this longing for the “good ole’...
For brands that want to appeal to customers migrating to the Next Frontier, you can either follow them there… or you can greet them when they arrive. Retailer Tractor Supply Company seems poised to do the latter. A drive across America’s Heartland will...
