Earlier this year we were highly critical of ADT’s Super Bowl ads, which featured HGTV personalities Adam and Drew Scott (aka “The Property Brothers”). Perhaps we should have held our criticism in abeyance while they rolled out the rest of the...
This past week, glass industry leaders from the U.S. and abroad gathered in Atlanta at GlassBuild America: The Glass, Window & Door Expo to discover the latest advances in architectural glass products, fabrication and installation solutions. From educational...
As of August 21, Lowe’s (LOW) stock rose about 10 percent from the same time last year. Lowe’s sales grew 0.5 percent year-over-year to $20.99 billion in the second quarter of 2019… exceeding analysts’ expectations of $20.94 billion in sales....
Quick: what company developed early versions of the digital camera, positioning them to be innovators in the category? Give up? The answer is Kodak. That’s right, the company that has been rendered all but obsolete by the digital photography age — actually...
The world is producing content at an alarming rate. How can marketers of building products – break through that clutter? By making content that’s irresistible. The amount of information available continues to grow… while our collective attention...
Who are they? Influencers by definition, are people who influence the beliefs and behaviors of their audiences. For the building and remodeling industry, these influencers are ideally trusted designers, architects and trade industry channel experts. However, we...
