It’s no secret that brick-and-mortar retailers are suffering at the hands of e-commerce giants like Amazon and…well, it’s pretty much just Amazon. Some brands are finding a way to fight back. By providing experiences no website can offer. ...
It’s that time of year, again, when all of the top brands in kitchen and bath products gather in a warm, gaudy playground of a city to display their wares. Just a few years ago, you might have assumed we meant the Kitchen & Bath Show (KBIS), held this year...
It’s early January, 2018. The time of year that ushers in a slew of blogs and articles making predictions about the year to come. Some of those predictions will turn out to be correct. Many will not. In fact, the only thing that can be accurately predicted...
Just about every company, at least the ones with even an ounce of good sense, know the importance of their employees. But for some, employees are literally the face of their brand. One of those companies, The Home Depot, is taking an interesting approach toward...
Creating a Unique Mix of Strategies that Builds on What Your Company Does Best “The money is in the list…” — Proverb of online business Email marketing has literally exploded over the last decade. Heeding the call of direct response marketers...
A long-admired model in the CPG business has been refillable razor blades. The basic idea is that brands like Gillette don’t make their money on the handles, but on the refillable razor cartridges that need to be replaced every week. It’s a model worth...
