When we last addressed this subject about a year ago – we cast our hopeful eyes forward – and offered suggestions for “best practice” recommendations to help Building Product Brands manage growth in the online sales channel. In reflection,...
It’s that time of year again when the world’s leading tech manufacturers met to showcase their new and amazing products. This past week, global innovators unveiled groundbreaking advancements at the Consumer Electronics Show in Las Vegas. This year seems...
When it comes to digital marketing for builder products… staying ahead of trends is crucial for success. With the dawn of a new year, comes the opportunity to explore new, proven strategies to streamline effectiveness and boost results. Consider these 10...
No doubt, you’ve discussed the concept of aligning with a buyer’s journey for your sales & marketing team. In the construction industry, the traditional buyer’s journey offers unique opportunities for Building Product Brands. Understanding that...
Historically, at the end of every year, the team at Kleber and Associates has awarded a Campaign of the Year. This accolade always goes to a marketing campaign we thought rose above the rest. This year, we’re pivoting in a bit of a different...
The Home Depot: Outdoor Living in Focus The Home Depot released its second quarter results are seen as a key indicator of the strength of the overall home improvement business. While there were still some red flags in its numbers, they were smaller and perhaps a...
