The way men are portrayed in advertising and on TV has changed a lot over the years.On this year’s Super Bowl, it’s changing yet again. Here at Kleber and Associates, we specialize in brands that are built around the home, so it makes sense that we...
So what were the prevailing trends at Design and Construction Week 2015? With four team members on the floor, K&A was fully immersed in the experience. We asked our associates to compile their observations on what seemed prevalent and what resonated with them....
If there is one thing we know from the 2015 Consumer Electronics Show it’s that the smart home is no longer something from a sci-fi flick; it’s existing in neighborhoods today. Imagine waking up and your lights have already turned on and the coffee has...
Here in the barn, we’re always testing out the latest and greatest apps and websites that help put technology to work for our clients and associates. One subject that comes up this time of year is managing the seemingly endless flow of content we receive...
How did Febreze join the “$1 Billion Club,” noting the company’s recent success according to the Wall Street Journal? While the declension in the housing market brought a lot of home products down with it, certain small aspects of daily home life...
In a world of thousands of brand messages, it’s important that every brand message is consistent and relevant. That’s where integrated marketing communication (IMC) becomes important. With IMC, all aspects of marketing communications such as...
