The marketing and communications world has changed more in the past five years than it has in the last 20. Due to technology and the explosive popularity of social media, today’s home product marketers and public relations practitioners must walk a fine line...
Here’s the latest on Marketing Home Products in a Segmented Marketplace Balancing Social and Traditional Communications Yes, social media is changing the way the world communicates, but that doesn’t mean that every customer is using it....
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products Online to Today’s Chief Purchasing Officers of the Home: Women In June 2007, K&A conducted research on the economic power women have acquired in recent years,...
In my previous post, I wrote about some basic rules of thumb when using Twitter, especially as a marketing strategy. Today, I’d like to include some of the specifics Twitter offers, like using hashtags and how search is essential for new business...
There are countless statistics out there about Twitter users: who’s more active, who the loudmouths are, who logs on once in a blue moon and who didn’t get past the first step of signing up. As you might guess, those who are involved in conversations and...
Customers Are Forever Interacting, Forever Online According to trendwatching.com, there is an emerging trend of heightened online interaction, dialogue and conversation among customers and brands. Called “foreverism,” the trend is defined as the:...
