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  • ABOUT
  • SERVICES
    • Public Relations
    • Content Marketing
    • Thought Leadership
    • Advertising
  • WORK
    • Case Studies
    • Testimonials
  • INSIGHTS
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    • Influencer e-Book
    • Campaign Critiques
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Building Product Advertising Creative Strategy Victory: How to Sell Around the Big Box Retailer

Building Product Advertising Creative Strategy Victory: How to Sell Around the Big Box Retailer

In the latest phase of the largest ad campaign in the 132-year history of Benjamin Moore, the paint dealer brand hits a home run by asking the customer a simple question – “Who are you talking to?” Part of an aggressive and robust $50 million...
Building Product Ad Goes Down Like Politician: The Monthly Critique of Building Product Advertising

Building Product Ad Goes Down Like Politician: The Monthly Critique of Building Product Advertising

The Mad Men behind the latest ad campaign from U-Line, an award-winning market leader in premium built-in undercounter ice making, refrigeration and wine preservation products, were obviously absent the day the professor covered the true purpose of advertising...
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