Welcome to the Kleber & Associates blog! Here’s the latest on The 4 P’s of Integrated Marketing Communication How Marketing Home Products Benefits from Integrated Efforts Is it PR, or is it advertising? Or marketing? Or communications? At Kleber &...
Here’s the latest on Marketing Home Products in a Segmented Marketplace Balancing Social and Traditional Communications Yes, social media is changing the way the world communicates, but that doesn’t mean that every customer is using it....
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products to Hispanic Americans: Marketing to a “Race” or “Ethnic Group?” Recently, K&A created a “Marketing to Hispanic Americans White...
Welcome to the Kleber & Associates blog! Here’s the latest on 12 Macro Trends Affecting Marketing Home Products in a Changing Business Landscape The major forces that shape our societies—from politics and environmental developments to financial...
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products Online to Today’s Chief Purchasing Officers of the Home: Women In June 2007, K&A conducted research on the economic power women have acquired in recent years,...
In my previous post, I wrote about some basic rules of thumb when using Twitter, especially as a marketing strategy. Today, I’d like to include some of the specifics Twitter offers, like using hashtags and how search is essential for new business...
