No longer simply regarded as an industry buzzword, social media continues to escalate in popularity among both corporate marketers and agencies as a cost-effective and invaluable marketing strategy. The latest hype – using Facebook, Twittter, LinkedIn and blogs...
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products Within the Generational Housing Bubble The Baby Boomers account for more than 78 million Americans and have been the primary catalyst for the bustling housing market during...
Generation Poised to Put U.S. Housing Market Back on Track According to Harvard’s State of the Nation’s Housing 2009 report, as reported by Reuters, America’s youngest generation – Millennials – offers a lifeline for the nation’s...
Welcome to the Kleber & Associates blog! The New Marketing Home Products Reality: It’s Nifty To Be Thrifty. Here’s the latest … As marketers, we’re faced with a new consumer reality. We’re seeing a more pragmatic...
Welcome to the Kleber & Associates blog! Authenticity Must Ring True When Marketing Home Products. Here’s the latest… Today’s marketplace is flooded with news of companies trying to stay afloat and sustain market share. Then there are the...
We’ve discussed “new consumerism” before, stating the current recession has led to vast changes in consumption attitudes and increasingly discerning consumers have also impacted marketing home products. Seemingly, our consumption-frenzied nation has...
