The exorbitant popularity of social media has given people all over the world a voice like never before. As demonstrated by the face off between Ashton Kutcher and CNN for the most Twitter followers, one individual can literally have more perceived influence than an...
Despite popular belief and the barrage of negative media reports, the luxury housing market remains strong. The wealthy are rather unaffected by the housing slump as they are less concerned with mortgage and interest rate issues. Negative media reports surrounding the...
Brands are trading-up from their historic roots and traditional marketing methods to meet the appeal of today’s tech-savvy consumers. Take Rubik’s Cube for example. This iconic brand of the 1970s has evolved from the original manual version to an ingenious...
Any marketer knows that the creation and implementation of an effective media campaign is a marathon of both the mind and matter . . . a demonstration of endurance, persistence and creative strategy that can give you a leg up on your competition. This is especially...
We lost some big names in journalism in 2008 including William F. Buckley, Jr., Tim Russert and Tony Snow. Unfortunately, I did not have the privilege to call these men my friends or even coworkers. I have never personally met any of them. Even so, they are my fallen...
With the popularity of social networking, sites like Facebook and Twitter are shaping a new way to communicate to the buying public. Today’s ever-evolving online technology is a major contemporary force for connecting with your target audience. According to...
