Is Your Pitch Perfect? Take Steps to Elevate Your Brand and Pitch

You know the story. When two or more entrepreneurial businesspeople source a new concept and decide they want to launch it together, they start a company. When it comes to naming it, there can be some back and forth, but eventually a name is decided upon. Next a logo...

The Trillion Dollar Opportunity – Marketing to Hispanic Americans

Due to the increased prominence and impact of Hispanic Americans across the country, Kleber and Associates has published a white paper discussing Hispanic Americans’ influence on, not only our culture, but, also on consumerism. As the largest minority group in...

Homeowners Choosing Popular Upgrades as the Economy Recovers

In this current recovery, homeowners are becoming more confident, demonstrating pent-up demand for home and building products. The remodeling industry is experiencing a steady uptick, as the nation’s recovering economy encourages renewed homeowner investment....

Residential Remodeling Renaissance Reveals New Trends for 2014

With the recovery of the economy, homeowners are now choosing to invest in upgrading or renewing their homes, with a particular emphasis on kitchen, bath and outdoor living spaces. According to a recent Hanley Wood Survey, remodeling sales were up 10 percent, and...