It’s simple. If people are interested in what you’re saying, they’ll continue paying attention as long as you’re sharing new and valuable information. And how do you accomplish this? Below are six ways to create content that packs a punch: Be...
Green and environmental marketing has exploded in the last year. A study conducted by TerraChoice of 12 large U.S. stores found more than 1,700 products boasting green credentials. Despite efforts by the Federal Trade Commission, green marketing claims are virtually...
Despite its popularity, the saying “all PR is good PR” couldn’t be farther from the truth. Take, for example, the recent indictment of Michael Vick. Now that’s a PR nightmare. In a country where you’re innocent until proven guilty, the...
Today’s consumers are constantly being inundated with news-related information about the environment and how to live a healthier, more fulfilled lifestyle. It seems that everywhere you look, more and more consumer products are being labeled eco-friendly and...
Just as the brand name Starbucks resonates prosperity and the feeling of needing “celebrity cash” to purchase a simple cup of Joe, companies worldwide are carefully selecting company brand names and aligning themselves with other companies that equate...
The lazy, hot days of summer are the perfect time for strategic planning. These months at the majority of marketing agencies tend to bring about planning fever, and with that, an in-depth analysis of what was and was not effective in regards to business development. I...
