Keys are so… 2011

Welcome to the Kleber & Associates blog! Keys are so… 2011.  Here’s the latest. Earlier this year, Google introduced Google Wallet, a revolutionary way to pay for items using Near Field Communication (NFC) to turn your smartphone into your...

Marketers Look to Children’s Books for Inspiration

Welcome to the Kleber & Associates blog! Marketers Look to Children’s Books for Inspiration.  Here’s the latest. What types of marketing techniques will really help your product stand out?  A recent article, “Pat the Bunny-It Can...

Are we still ignoring the male consumer?

Welcome to the Kleber & Associates blog! Are we still ignoring the male consumer? Here’s the latest on. A few years ago, K&A put together a white paper on “Missing Males,” and how many – if not most – marketers tend to ignore...

K&A EXPANDS MEDIA INTEGRATION DIVISON

Welcome to the Kleber & Associates blog! K&A EXPANDS MEDIA INTEGRATION DIVISON. Here’s the latest. New Client Partners Leverage Agency’s Interactive and Broadcast Initiatives ATLANTA (October 2011) – Kleber & Associates (K&A), an...

Navigating the World of Mobile Commerce

Welcome to the Kleber & Associates blog! Here’s the latest on Navigating the World of Mobile Commerce The Wall Street Journal reported recently on the buying habits of tablet owners – namely that consumers who own tablets have higher conversion rates...

The Future of Marketing…Facial Recognition?

Welcome to the Kleber & Associates blog! Here’s the latest onThe Future of Marketing…Facial Recognition. Remember when we talked about the facial expression reader, an application that collects data about a participant’s facial expressions when...