Welcome to the Kleber & Associates blog! Is There an App for That? Here’s the latest. How often do you use your smartphone in place of your computer to surf the Internet? Smartphone technology is very well suited for those of us on the go. The...
Welcome to the Kleber & Associates blog! Generation Y says: Share with usHere’s the latest. Generation Y (the Millennials) has been getting a lot of attention lately. As the most recent consumer group to enter the housing market, many believe that the...
Citigroup calls it the “Consumer Hourglass Theory.” Others cite a “trading up, trading down” trend. No matter the label, America’s swiftly evolving consumer markets have created a fairly distinguishable divide. And to win in this...
Welcome to the Kleber & Associates blog! Millennials Face Reality with ‘90s Here’s the latest. Most Millennials are old souls striving for a successful, yet carefree existence not easily found in what many would call a difficult reality. According to...
Welcome to the Kleber & Associates blog! Here’s the latest on A New Way to Find Your Dream Home If anything good has come from the recession and poor housing market, perhaps it is the marketing innovations in the housing market. As houses are harder and...
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products Through Facial Expressions If consumers really said what they were thinking, marketing to them would be so much easier, wouldn’t it? Forbes.com recently debuted an...