Hand Over Your Wallet…to Google?

Welcome to the Kleber & Associates blog! Hand Over Your Wallet…to Google? .Here’s the latest. First we bartered, then we used cash, now plastic. What’s the next big change in commerce? How about your phone? If Google has its way, in just a few...

Thinking Outside the Box in Times Square

Welcome to the Kleber & Associates blog! Here’s the latest on Thinking Outside the Box in Times Square Why look at an advertisement when you can smell, feel or taste the product? Feeling the need to work out of the box, advertisers now consider experiential...

Marketing to Hispanic American Personas

Welcome to the Kleber & Associates blog! Here’s the latest on Marketing to Hispanic American Personas As detailed in our 2009 Marketing to Hispanic Americans White Paper, Hispanic Americans make up 15.1 percent of the U.S. population and are the largest...

The wait is over for Verizon customers ready for iPhone

For many, the light at the end of the tunnel is upon us! For anyone who does not have AT&T as their cell phone provider and has clamored for an iPhone, the wait is over. Starting February 10, the iPhone 4 will be available through Verizon Wireless, as Apple ends...

Can Your Logo Stand on its Own?

Welcome to the Kleber & Associates blog! Can Your Logo Stand on its Own? Here’s the latest. Starbucks revealed its new logo last week, removing the words “Starbucks” and “coffee” from its iconic green and black mermaid...

To Fingerprint or Not?

Your computer is as unique as you are – charismatic, outgoing and sensitive. All jokes aside – a lot can be determined from a single machine. Think of your computer or cell phone as a true reflection of yourself, secrets included. Whether you use your...