Clients Want More of it, PR Pros Agree According to a recent survey of 520 international public relations professionals conducted by the Institute for Public Relations (IPR), as reported by MediaPost, clients are asking their public relations agencies to measure in...
No longer simply regarded as an industry buzzword, social media continues to escalate in popularity among both corporate marketers and agencies as a cost-effective and invaluable marketing strategy. The latest hype – using Facebook, Twittter, LinkedIn and blogs...
Generation Poised to Put U.S. Housing Market Back on Track According to Harvard’s State of the Nation’s Housing 2009 report, as reported by Reuters, America’s youngest generation – Millennials – offers a lifeline for the nation’s...
We’ve discussed “new consumerism” before, stating the current recession has led to vast changes in consumption attitudes and increasingly discerning consumers have also impacted marketing home products. Seemingly, our consumption-frenzied nation has...
No doubt the recession has changed most people’s consumption attitudes, creating an alteration of worldwide consumerism as we previously knew it. Today’s consumers have adopted the mantra, “it’s nifty to be thrifty,” looking for...
Are You Ready for 2010? How to Assess Your Marketing for the Coming Year I presented two topics at the 2009 Southern Building Show & Conference – “Marketing in a ‘Low’ Time” and “Eco-Friendly Building Trends.” Like other...
