Popularized during the financial crisis of 2008, the term “staycation” was added to our lifestyle vocabulary when people began enjoying vacation time in their own places of residence, in order to save money. Today, that trend continues to grow for reasons...
Due to the increased prominence and impact of Hispanic Americans across the country, Kleber and Associates has published a white paper discussing Hispanic Americans’ influence on, not only our culture, but, also on consumerism. As the largest minority group in...
Welcome to the Kleber & Associates blog! Is a Light Bulb Transforming the Lighting Industry? Here’s the latest In 2007, the U.S. Department of Energy was directed by The Energy Independence and Security Act of 2007 to establish the Bright Tomorrow Lighting...
Welcome to the Kleber & Associates blog! Here’s the latest on Search and Semantics: What It MEANS For You Semantics. It’s the study of meaning. And it’s the future of search. As humans we have an intuitive sense of what semantics are. Every day...
Welcome to the Kleber & Associates blog! Here’s the latest on Advancing the Science of Neuromarketing Earlier we discussed the emerging field of neuromarketing. One company bringing the science of nueromarketing closer to a reality is NueroFocus, part of the...
It’s the classic product flop story. New Coke. Rolled out in 1985, Coca-Cola introduced the new soft drink formula after consumer research indicated the product would be a success. New Coke was soon discontinued amid endless consumer outrage. Countless theories...
