For those who say that social media is a fad might want to rethink their viewpoint the next time they sell their home. LinkedIn has partnered with Rofo.com to create a real estate portal on LinkedIn, steering the real estate industry into social media. The app...
What would it look like to integrate social media more with marketing home products? Diesel jeans, the makers of ludicrously expensive denim for the 18-25 year-old market, recently used Facebook as part of an interesting branding initiative –customers try on...
Imagine being able to interact with your customers at the exact moment they see your product on the shelf, view your ad or read an article about your product. Imagine engaging with your customers the moment they shop for your product – or better yet, the moment...
Marketing Home Products in a Changing Marketing Landscape As we all know, planning season is upon us…and what better way to prepare for our 2010 marketing plans then to identify the home products marketing trends for the upcoming year? At K&A, we explored...
The marketing and communications world has changed more in the past five years than it has in the last 20. Due to technology and the explosive popularity of social media, today’s home product marketers and public relations practitioners must walk a fine line...
Here’s the latest on Marketing Home Products in a Segmented Marketplace Balancing Social and Traditional Communications Yes, social media is changing the way the world communicates, but that doesn’t mean that every customer is using it....
