Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products Online to Today’s Chief Purchasing Officers of the Home: Women In June 2007, K&A conducted research on the economic power women have acquired in recent years,...
In my previous post, I wrote about some basic rules of thumb when using Twitter, especially as a marketing strategy. Today, I’d like to include some of the specifics Twitter offers, like using hashtags and how search is essential for new business...
There are countless statistics out there about Twitter users: who’s more active, who the loudmouths are, who logs on once in a blue moon and who didn’t get past the first step of signing up. As you might guess, those who are involved in conversations and...
Customers Are Forever Interacting, Forever Online According to trendwatching.com, there is an emerging trend of heightened online interaction, dialogue and conversation among customers and brands. Called “foreverism,” the trend is defined as the:...
Welcome to the Kleber & Associates blog! Optimize Press Releases and Market Home Products Via News Search Engines. Here’s the latest… News search engines have made it more important than ever to optimize your press releases for universal search....
Clients Want More of it, PR Pros Agree According to a recent survey of 520 international public relations professionals conducted by the Institute for Public Relations (IPR), as reported by MediaPost, clients are asking their public relations agencies to measure in...
