Marketing Home Products at Tradeshows on a Tight Budget It’s no secret that tradeshow attendance and morale has declined over the last few years due to obvious reasons that stem from challenges in the housing market and economy. As a result, many home products...
No doubt the recession has changed most people’s consumption attitudes, creating an alteration of worldwide consumerism as we previously knew it. Today’s consumers have adopted the mantra, “it’s nifty to be thrifty,” looking for...
Are You Ready for 2010? How to Assess Your Marketing for the Coming Year I presented two topics at the 2009 Southern Building Show & Conference – “Marketing in a ‘Low’ Time” and “Eco-Friendly Building Trends.” Like other...
Any marketer knows that the creation and implementation of an effective media campaign is a marathon of both the mind and matter . . . a demonstration of endurance, persistence and creative strategy that can give you a leg up on your competition. This is especially...
With an overall theme of dialogue, attendees at the 2008 Pacific Coast Builder’s Conference were recently welcomed back to the Moscone Center in San Francisco for three days of viewing and presenting the coolest new products, networking, educational conferences...
June 2008 marks two of the building industry’s highly anticipated events the Southern Building Show & Conference (SBS) and PCBC. First up is SBS held this year in Kleber & Associates’ (K&A) own Atlanta backyard. Then it’s off to San...
