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Video Content That Delivers for Building Product Brands

Video Content That Delivers for Building Product Brands

These days, anyone with a smartphone can make and post a video. But useful video content that drives traffic and engages leads… involves more than a convenient device. When approaching a particular campaign, often these are the qualifying questions: What kind...
How Building Product Marketers Can Support Contractors

How Building Product Marketers Can Support Contractors

Selling a product that requires trained and experienced installers can be challenging. Yet, it’s critically important to get this mission right. After all, general contractors are the gatekeepers to those installers… and knowing how to market and sell to...
12 LinkedIn Tips for Building Product Brands

12 LinkedIn Tips for Building Product Brands

Perhaps you are keenly aware that LinkedIn continues to gain traction as a critically important business platform. And, why Microsoft fought so successfully to keep it out of reach from Salesforce CRM. Let’s start there and consider what’s next. As of July...
Lessons from Lowe’s | How to Win against The Home Depot

Lessons from Lowe’s | How to Win against The Home Depot

Home improvement retailer Lowe’s is celebrating its 100th birthday this year. You don’t get to be that old — especially in the highly competitive retail market — without building trust among your customer base. This past week,...
Building Product Brands Need to Market to Millennials

Building Product Brands Need to Market to Millennials

A demographic change is underway. As populations age, Millennials are nearing the critical juncture for displacing Baby Boomers… as the country’s most dominant generational cohort. Are we paying enough attention to them? Numbering some 72 million,...