We can learn a lot from stories. From the books read to us by our parents, to the movies we watch today… stories have the power to teach us important lessons about the human condition. Stories are also useful in marketing opportunities. Particularly our...
The combined IBS/KBIS trade show – the center of the home & building products industry calendar – has just ended. Followed shortly by a glut of articles, blog posts and reviews highlighting the coolest, most innovative and most unusual products unveiled at the...
It’s no secret that for many building product brands, there is a big gap between the sales and marketing departments. This gap prevents marketers from truly understanding the needs of their target audiences, and producing relevant marketing materials that help arm...
The world’s top Heating Venting and Air Conditioning manufacturers descended on Atlanta in January for AHR 2019. The Expo attracted HVACR professionals from around the globe and provided a forum for manufacturers to showcase products and services…...
As a group, we marketers have a bad habit that needs to be stopped. We take an idea, phrase or word that we think has meaning to consumers, then repeat it ad nauseum until it is utterly meaningless. Previous examples of terms we have mercilessly beaten into the ground...
LUXE Linear Drains and Tile Doctor join agency’s client roster Atlanta – Dec. 20, 2018 – Kleber & Associates (K&A), a full service integrated marketing and public relations firm specializing in the home and building products industry, is...
