It’s no secret that for many building product brands, there is a big gap between the sales and marketing departments. This gap prevents marketers from truly understanding the needs of their target audiences, and producing relevant marketing materials that help arm...
The world’s top Heating Venting and Air Conditioning manufacturers descended on Atlanta in January for AHR 2019. The Expo attracted HVACR professionals from around the globe and provided a forum for manufacturers to showcase products and services…...
As a group, we marketers have a bad habit that needs to be stopped. We take an idea, phrase or word that we think has meaning to consumers, then repeat it ad nauseum until it is utterly meaningless. Previous examples of terms we have mercilessly beaten into the ground...
LUXE Linear Drains and Tile Doctor join agency’s client roster Atlanta – Dec. 20, 2018 – Kleber & Associates (K&A), a full service integrated marketing and public relations firm specializing in the home and building products industry, is...
Partnership to promote CertainTeed Solstice® Solar System and modules (MALVERN, Pa.) – Allied Solar Products—a Beacon Roofing Supply company and one of the nation’s largest distributors of photovoltaic panels, inverters, mounting hardware and...
How to Innovate in the New Year The trusty garage may become a thing of the past. You know, the large spaces found in most American homes — designed to accommodate two or even three cars — but are just as often used for storing junk? Thanks to technology,...
